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      Book

      The Corporate Media Toolkit
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      Book

      The Corporate Media Toolkit

      DOI link for The Corporate Media Toolkit

      The Corporate Media Toolkit book

      Advanced Techniques for Producers, Writers and Directors

      The Corporate Media Toolkit

      DOI link for The Corporate Media Toolkit

      The Corporate Media Toolkit book

      Advanced Techniques for Producers, Writers and Directors
      ByRay DiZazzo
      Edition 1st Edition
      First Published 2017
      eBook Published 30 June 2017
      Pub. Location New York
      Imprint Routledge
      DOI https://doi.org/10.4324/9781315225722
      Pages 136
      eBook ISBN 9781315225722
      Subjects Arts
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      Get Citation

      DiZazzo, R. (2017). The Corporate Media Toolkit: Advanced Techniques for Producers, Writers and Directors (1st ed.). Routledge. https://doi.org/10.4324/9781315225722

      ABSTRACT

      This book offers corporate writers, producers and directors an accessibly-written, hands-on guide to practical techniques important in producing high-quality, nuanced work in a corporate environment. Exploring each phase of media development—project inception, client interactions, scriptwriting, preproduction, casting, auditions, production and postproduction—author Ray DiZazzo teaches readers how to "know what works" in corporate media, as well as an ability to focus on the nuance and subtleties that elevate typical media to a higher quality standard, whether it’s crafting an intelligent script, framing and lighting a shot correctly, or knowing what transition to use in the editing suite.

      The book also features case studies illustrating real-life scenarios from the author and other corporate professionals, demonstrating these crucial techniques in practice. The Corporate Media Toolkit is a must-read for professionals and newcomers alike to bring their corporate media skills to the next level.

      TABLE OF CONTENTS

      chapter 1|5 pages

      A Cut Above

      chapter 2|5 pages

      Sensibilities

      chapter 3|11 pages

      Program Inception: The Needs Analysis

      chapter 4|17 pages

      The Script

      chapter 5|16 pages

      Preproduction

      chapter 6|14 pages

      Talent

      chapter 7|11 pages

      Directing Actors on Location or in the Studio

      chapter 8|14 pages

      Production

      chapter 9|9 pages

      Postproduction

      chapter 10|6 pages

      Approvals and Client Meetings

      chapter 11|2 pages

      Signing Off … for Now

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