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      Simpli-Flying
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      Book

      Simpli-Flying

      DOI link for Simpli-Flying

      Simpli-Flying book

      Optimizing the Airline Business Model

      Simpli-Flying

      DOI link for Simpli-Flying

      Simpli-Flying book

      Optimizing the Airline Business Model
      ByNawal K. Taneja
      Edition 1st Edition
      First Published 2004
      eBook Published 17 June 2019
      Pub. Location London
      Imprint Routledge
      DOI https://doi.org/10.4324/9781315243108
      Pages 256
      eBook ISBN 9781315243108
      Subjects Economics, Finance, Business & Industry, Engineering & Technology
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      Taneja, N.K. (2004). Simpli-Flying: Optimizing the Airline Business Model (1st ed.). Routledge. https://doi.org/10.4324/9781315243108

      ABSTRACT

      The airline industry is in a state of radical restructuring as its markets and key stakeholders (customers, airline labour and management groups, governments, and the financial community) adjust to the new aviation realities. Airline executives can be forgiven for being overwhelmed by technology proliferation, zestful new paradigm airlines, September 2001, business cycles, Iraq, SARS, and animal diseases. The leadership challenge for all carriers is now to select and execute appropriate business models, thinking both 'inside' and 'outside' the 'box', to turn conventional wisdom upside down to achieve dramatic increases in productivity. Some legacy carriers still need to create an effective strategy for much larger cycles that encompass major discontinuities. Burdened by past decisions, they are forced to fight with one hand tied behind their back to 'convert volume to value', to survive and prosper. Some new airlines have been at the forefront of shaping change, developing a vision of the mass-market, assessing the customer value of their core processes, and using a 'back-to-basics' business approach. Both groups should take a sideways glance at what works in other industries and implement those insights into actions.

      TABLE OF CONTENTS

      chapter 1|28 pages

      Adapt Decisively to the Changing Aviation Marketplace

      chapter 2|43 pages

      Select Competitive and Stakeholder-Aligned Business Models

      chapter 3|37 pages

      Create Value with a Brand

      chapter 4|32 pages

      Grasp Insights from other Businesses

      chapter 5|18 pages

      Transform Supplier Relationships

      chapter 6|38 pages

      Prepare for Major Transformation: The Unthinkable is Now Thinkable

      chapter 7|14 pages

      Final Thoughts

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