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      Customer-Centric Project Management
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      Book

      Customer-Centric Project Management

      DOI link for Customer-Centric Project Management

      Customer-Centric Project Management book

      Customer-Centric Project Management

      DOI link for Customer-Centric Project Management

      Customer-Centric Project Management book

      ByElizabeth Harrin, Phil Peplow
      Edition 1st Edition
      First Published 2012
      eBook Published 5 January 2017
      Pub. Location London
      Imprint Routledge
      DOI https://doi.org/10.4324/9781315258621
      Pages 132
      eBook ISBN 9781315258621
      Subjects Economics, Finance, Business & Industry
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      Harrin, E., & Peplow, P. (2012). Customer-Centric Project Management (1st ed.). Routledge. https://doi.org/10.4324/9781315258621

      ABSTRACT

      There has been a sea-change in the focus of organizations - whether private or public - away from a traditional product- or service-centricity towards customer-centricity and projects are just as much a part of that change. Projects must deliver value; projects must involve stakeholders, and Elizabeth Harrin and Phil Peplow demonstrate convincingly that stakeholders are the ones who get to decide what ’value’ actually means. Customer-Centric Project Management is a short guide explaining what customer-centricity means in terms of how you work and its importance for project performance; using tools and processes to guide customer-centric thinking will help you see the results of engagement and demonstrate how things can improve, even on difficult projects. The text provides a straightforward implementation guide to moving your own business to a customer-centric way of working, using a model called Exceed and provides some guidance for ensuring that customer-centricity is sustainable and supported in the organization. This is a practical, rigorous and well-researched text. It draws on established models and uses the example of project implementation in a healthcare environment to demonstrate the impact of this significant way of thinking about value. The authors can’t guarantee that the Exceed process will radically improve project success rates, and no process can. Adopting a customer-centric mindset and using the Exceed process to measure and monitor customer satisfaction will, however, help you move towards working with happier, more engaged stakeholders.

      TABLE OF CONTENTS

      chapter |6 pages

      Introduction

      chapter 1|6 pages

      Introducing a Customer-Centric Process

      chapter 2|8 pages

      Why Customers Count

      chapter 3|10 pages

      Why Collaborative Project Management is Not Enough

      chapter 4|8 pages

      Measuring Project Performance

      chapter 5|12 pages

      Customer Centricity in Practice: A Case Study

      chapter 6|12 pages

      Customer Centricity in a Project Environment

      chapter 7|8 pages

      Refining Your Customer-Centric Approach

      chapter 8|16 pages

      Implementing Exceed

      chapter 9|6 pages

      Moving Forward with Customer-Centric Project Management

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