ABSTRACT

This book provides a step-by-step guide to achieve best practice communication within schools. Communication is a critical component in building strong partnerships with parents, attracting and retaining the best teachers, building and protecting a school’s reputation and, ultimately, in ensuring that students can be at their best.

Aligned to the National Standards of Excellence for Headteachers (2015), as well as Ofsted and the Independent Schools Inspectorate requirements, it provides an ‘inside out’ approach to create and communicate a compelling vision, building leadership communication skills and supporting the day-to-day management of communication in schools.

Full of practical strategies, audit tools and planning materials to help develop your communication approach, this guide covers key topics such as:

  • attracting and retaining the best teachers;
  • improving the effectiveness of leadership and management;
  • building the reputation of the school;
  • working with parents; and
  • knowing what to do in a crisis.

How to Build Communication Success in Your School is essential reading for headteachers, school leaders and all those interested in education management and leadership.

chapter |3 pages

Introduction

chapter 1|4 pages

Communication matters

chapter 2|5 pages

Hear from the parents

chapter 3|5 pages

How are you doing?

chapter 4|6 pages

Your starting point: Your vision

chapter 5|5 pages

What is holding you back?

chapter 6|8 pages

Know your audiences

chapter 7|6 pages

Create your own marketing advantage

chapter 8|9 pages

Build your skills

chapter 9|9 pages

Inspire and motivate

chapter 10|6 pages

Stop the overload

chapter 11|4 pages

Take the technology advantage

chapter 12|5 pages

Communicating change

chapter 13|4 pages

When crisis hits

chapter 14|4 pages

Communicating inclusively

chapter 15|6 pages

Put it into action

chapter 16|3 pages

Are you succeeding?

chapter 17|7 pages

Create good habits

chapter 18|2 pages

You're ready to go