ABSTRACT
International Business is a well-established research field, in which regionalisation has recently gained significant prominence. Europe comprises marketplaces characterised by unique patterns of highly advanced economic integration. No other marketplace in the world has progressed to the same levels of harmonisation across sovereign countries and economies.
European Business is a subject in its own right with its own research momentum. Contemporary research evidences that firms view Europe as a challenging, mostly – yet not entirely – mature market location. Yet this location, often seen from a multi-country perspective, is subject to complexities revealing strategic corporate strengths and weaknesses. Theory, concepts and models known from International Business hence often vary in their applicability and relevance in this business environment.
This comprehensive reference volume brings together a global team of contributors to analyse and overview the key issues, themes and phenomena that affect business in Europe. With interdisciplinary perspectives, the book covers crucial themes that any European Business research needs to acknowledge, including business cultures and identity, entrepreneurship and innovation, M&A and institutional trends, European HRM, migration, climate change issues, Brexit, and more. The selection of authors, from 17 countries worldwide, reflects the international scope of this research field and its agenda.
A unique resource, this book provides an essential guide to researchers, research students and scholars of business and the social sciences, as well as the informed business community.
TABLE OF CONTENTS
part A|34 pages
European business research
chapter 3|12 pages
European business research in perspective
part B|50 pages
International business theory and evidence in Europe
chapter 5|14 pages
On the basis of the Uppsala model
part C|34 pages
Culture, identity and European business
chapter 8|8 pages
Innovation capacities and national cultures
chapter 10|12 pages
Towards a theory of European business culture
part D|46 pages
The political economy of doing business in advanced regionalisation
part E|65 pages
Managing people in Europe
chapter 15|17 pages
Job quality in Europe
chapter 17|13 pages
International competencies for European SME graduate employees
chapter 19|11 pages
Europe and its diversity
part F|89 pages
Functional and sectorial perspectives
chapter 21|14 pages
Exploring the prerequisites for long-term survival of internationalising and innovative SMEs
chapter 22|15 pages
Firm capital structure in Europe
part G|28 pages
Complex challenges