Drawing on 20 years of ethnographic fieldwork and anthropological theory, anthropologist Brian Moeran argues that fashion magazines are able to cast a spell over their readers by using practices and rituals found in age-old magical and religious rites.

chapter 1|10 pages

First Look

chapter 2|12 pages

Points of View

chapter 3|14 pages

A Word From Your Editor

chapter 4|16 pages

Theoretical Bling

chapter 5|20 pages

People are Talking About . . .

chapter 6|18 pages

In Every Issue

chapter 7

Magical System

chapter 8|24 pages

Shamans & Spells

chapter 9|20 pages

Beauty Mantras

chapter 10|20 pages

Mane Charms

chapter 11|20 pages

Smellbound Alchemy

chapter 12|8 pages

Last Word