ABSTRACT
In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference work on this field, the Handbook of Anthropology in Business is a creative production of more than 60 international scholar-practitioners working in universities and corporate settings from high tech to health care. Offering broad coverage of theory and practice around the world, chapters demonstrate the vibrant tensions and innovation that emerge in intersections between anthropology and business and between corporate worlds and the lives of individual scholar-practitioners. Breaking from standard attempts to define scholarly fields as products of fixed consensus, the authors reveal an evolving mosaic of engagement and innovation, offering a paradigm for understanding anthropology in business for years to come.
TABLE OF CONTENTS
section Section 1|124 pages
Dynamics of Tension, Forces of Change
section Section 2|142 pages
Boundaries Breached & Blurred
section Section 3|187 pages
Plying the Trade
section Section 4|193 pages
The Energy of Memes
section Section 5|119 pages
Muses for Engagement