ABSTRACT

This book examines the materiality of writing. It adopts a multimodal approach to argue that writing as we know it is only a small part of the myriad gestures we make, practices we engage in, and media we use in the process of trace-making. Taking a broad view of the act of writing, the volume features contributions from both established and up-and-coming scholars from around the world and incorporates a range of methodological and theoretical perspectives, from fields such as linguistics, philosophy, psychology of perception, design, and semiotics. This interdisciplinary framework allows readers to see the relationships between writing and other forms of "trace-making", including architectural drawings, graphic shapes, and commercial logos, and between writing and reading, with a number of illustrations highlighting the visual data used in the forms and studies discussed. The book also looks forward to the future, discussing digital media and new technology and their implications for trace-making. This pioneering volume will be of interest to scholars and researchers in multimodality, literacy, cognitive neuroscience, design theory, discourse analysis, and applied linguistics.

part I|78 pages

Writing and Reading

chapter 2|16 pages

Touchlines

Manual Inscription and Haptic Perception

chapter 3|45 pages

Graphic Trace-Making as Articulated-Expressive Trajectories of Movement

De-Textualising and De-Stratifying Graphic Traces

part II|64 pages

Bodies, Tools and Materials

chapter 4|12 pages

Ink Under My Nails

chapter 5|11 pages

The European Lettering Institute

Or How Being Left-Handed Challenged Well-Established Mark-Making Methodologies

chapter 7|17 pages

Contemporary Western Calligraphy

Written Marks as Visible Rhythms

part III|38 pages

Manual and Digital Traces

chapter 8|18 pages

Expressing Identity in Microsoft Word

A Critical Discussion of the Stylistic Normativity of Templates and Software

part IV|90 pages

Kinds of Traces

chapter 10|16 pages

Losing to Gain

Balancing Style and Texture in the Starbucks Logo

chapter 11|18 pages

Traces in Public Spaces

Studying Religious Signs in Social Frames

chapter 12|36 pages

Calligraphy as Graphically Autonomous Form

A Corpus Study of Persian Calligraphic Letterforms Using a Multimodal Approach