Vehicle Design guides readers through the methods and processes designers use to create and develop some of the most stunning vehicles on the road. Written by Jordan Meadows, a designer who worked on the 2015 Ford Mustang, the book contains interviews with design directors at firms including Fiat Chrysler Automobiles, Hyundai Motor Group, and Ford Motor Company, amongst other professionals. Case studies from Ford, Mazda, and Jeep illustrate the production process from research to execution with more than 245 color behind-the-scenes images in order to help readers create vehicles drivers will cherish.

chapter 1


Let the Journey Begin!

chapter 2|19 pages


Understanding a User and Visually Showing Why an Idea Should Be Used in a Given Experience

chapter 3|26 pages


Spreading the Word and Generating a Mission Statement

chapter 4|20 pages


Creating a Unique Visual DNA Based on a Design Brief

chapter 5|12 pages


Selecting Key Directions and Identifying Themes

chapter 6|16 pages


Developing Key Themes: Ford Mustang Case Study, Part 1

chapter 7|18 pages


Refining Proposals and Making a Final Selection: Ford Mustang Case Study, Part 2

chapter 8|20 pages


Bringing Ideas Together, Component Design, and the Application of UX

chapter 9|24 pages


Making It Happen and Translation to Digital and 3-D

chapter 10|15 pages


Becoming a Reality, Engineering, Mastering, and Sharing a Design Proposal with the Larger Product Development Community

chapter 11|9 pages


Power to the People: Telling the Story, Presenting to Management, the Public, and the Consumer

chapter 12|15 pages


Taking Stock of Lessons Learned and Looking Toward the Continuous Improvement of the Idea and Its Replacement