ABSTRACT

The arts sector is of vital importance to the global economy and students aspiring to a career in the visual arts are increasingly required to gain an understanding of the business side of the arts world. This textbook introduces the field of arts management with a focus on visual arts.

Visual Arts Management provides the first comprehensive textbook to the art business. The book covers the full range of the art world from contemporary galleries, secondary market, auction houses, art fairs, and museums. Topics include overviews of the distinct sectors of the business, but also delves in to technical topics: curatorship, antiques, cultural heritage compliance, marketing, art criticism, taxation, customs, insurance, transportation, appraising, conservation, and connoisseurship. Each chapter concludes with a real-world case study to provide cautionary tales of the dangers and pitfalls of the art business.

This unique textbook, authored by an experienced instructor, presents a global perspective on the rapidly developing art business in a way that is relevant for arts management classes and art professionals worldwide.

chapter |10 pages

Introduction

Art world, art business, art market

chapter 1|10 pages

Primary Art Market

chapter 2|8 pages

Secondary Art Market

chapter 3|12 pages

Auction houses

chapter 4|10 pages

Public collections and museums

chapter 5|10 pages

Business models

For-profit, nonprofit, government-supported, and others

chapter 6|10 pages

Antiques

chapter 7|8 pages

Art fairs

chapter 8|8 pages

Curatorship

chapter 9|8 pages

Venue management

chapter 10|8 pages

Marketing

chapter 12|10 pages

Cultural heritage compliance

chapter 13|8 pages

Taxation

chapter 14|8 pages

Customs

chapter 15|6 pages

Insurance

chapter 16|10 pages

Transportation

chapter 17|8 pages

Appraising

chapter 18|8 pages

Conservation

chapter 19|10 pages

Connoisseurship