ABSTRACT

The use of sporting and other mega-events to bring about transformation of socially deprived areas of major cities is becoming an increasingly important part of the raison d'être for hosting such events, especially given the immense costs involved and the current economic climate. The tax-paying public increasingly has to be persuaded of the benefits, beyond the event itself, to spend the nation’s resources in this way.

This edited book, written by international experts, critically explores these multiple facets of the Mega Event legacy looking at the various economic, environmental and social impacts and benefits in multiple continents. It considers topics such as volunteering, participation, economics, sponsorship, ethics and technology in relation to legacy.

This timely book provides a further understanding of the legacy discourse, as well as the potential pitfalls connected to legacy in relation to mega events. Filling a gap in the literature on legacy research, Legacies and Mega Events will be of interest to events, sports, tourism, urban development students, researchers and academics.

chapter |4 pages

Introduction

One Upon a Time …

part I|152 pages

Main Chapters

chapter 2|17 pages

Trading legacy for leverage

chapter 3|17 pages

Mega events

Why cities are willing to host them, despite the lack of economic benefits

chapter 6|17 pages

Legacy of sporting mega events for people with disabilities

The Paralympic Games

chapter 7|17 pages

Economic legacy to cities of hosting major sports events

A case study of London 2012

part II|102 pages

Short Case Studies

chapter 10|17 pages

The legacy of corruption in the context of the 2014 FIFA World Cup

Short-term and long-term consequences for sponsorship perception

chapter 11|10 pages

The “legacy” of the Olympic Games for local communities

A case study of the Nagano 1998 Winter Olympic Games

chapter 12|11 pages

“Lead Up and Legacy”

A case study of the 2015 Rugby World Cup

chapter 13|11 pages

The legacy of the London 2012 Olympic Games

A case study of grass-roots sport clubs and the sport participation legacy

chapter 14|11 pages

Towards cultural centrality in mega-event urban legacy

The case of Porto Maravilha and the Rio 2016 Olympic Games

chapter 16|14 pages

The New Orleans Mardi Gras

A mega-event with an intangible legacy of protest and resistance to social injustice and inequality

chapter |4 pages

Conclusion