ABSTRACT
This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality.
The first section addresses topical issues related to how social media influence the operations and strategies of tourism firms and help them enhance tourism experiences: open innovation, crowdsourcing, service-dominant logic, value co-creation, value co-destruction and augmented reality. The second section of the book looks at new applications of social media for marketing purposes in a variety of tourism-related sectors, addressing crowd-sourced campaigns, customer engagement and influencer marketing. The third section uses case studies and new methodologies to analyze travel review posting and consumption behaviors as well as the impact of social media on traveller perceptions and attitudes, with a focus on collaborative consumption and sharing economy accommodation. Finally, the fourth section focuses on hot topics and issues related to the analysis, interpretation and use of online information and user-generated content for deriving business intelligence and enhancing business decision-making.
Written by an international body of well-known researchers, this book uses fresh theoretical lenses, perspectives and methodological approaches to look at the practical implications of social media for tourism suppliers, destinations, tourism policy makers and researchers alike. For these reasons, it will be a valuable resource for students, managers and academics with an interest in information and communication technologies, marketing for tourism and hospitality, and travel and transportation management.
TABLE OF CONTENTS
part 1|77 pages
Social media applications for co-creating customer value and experience
chapter 1|13 pages
Service-dominant logic in the social media landscape
chapter 3|13 pages
Tourist-driven innovations in social media
chapter 4|14 pages
Enhancing wearable augmented reality visitor experience through social media
chapter 5|16 pages
More than a technical feature
part 2|72 pages
Marketing using social media applications and concepts
chapter 8|12 pages
Crowdsourcing in travel, tourism and hospitality
chapter 9|16 pages
Facebook marketing by hotel groups
part 3|79 pages
Social media
chapter 13|15 pages
Airbnb as a new disruptive model in tourism
chapter 14|14 pages
Collaborative consumption as a feature of Gen-Y consumers
chapter 15|12 pages
Have social networks changed travellers’ waiting experience?
part 4|85 pages
Social media, knowledge management, market research, business intelligence, social media analytics