Innovation in technology and services was once the result of specialist knowledge developed within a single corporation; now, a single focus on the development of new products and services is no longer enough. In Interactive Business Communities, Mitsuru Kodama shows how a new business approach can enable managers to access, share and integrate diverse knowledge both inside and outside the corporation using Boundary Networks to operate across more formal organizational and knowledge boundaries at all levels. Drawing on his studies of large corporations in America and the Far East, Mitsuru, shows how different companies have already started to take this path. He explains the kind of networks and strategic partnerships that have emerged and gives practical guidelines on how to begin forming in-house business communities and extending this to interactive business communities with customers and other organizations. This book is a valuable resource for business educators and researchers, and senior executives responsible for strategy, particularly in high-tech industries, will find insights and ideas to tackle 21st century market and business discontinuities.

part 1|62 pages

Background and Theoretical Framework

chapter Chapter 1|24 pages

Convergence and Collaboration

chapter Chapter 2|36 pages

Boundary Vision and Interactive Business Communities

part 2|104 pages

In-depth Case Studies

part 3|36 pages

Discussion and Conclusion

chapter Chapter 8|26 pages

IBC and Boundary Networks Lead the Way to Innovation

chapter Chapter 9|8 pages

Conclusions – Creating Knowledge Integration Firms