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      Premium by Design
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      Premium by Design

      DOI link for Premium by Design

      Premium by Design book

      How to Understand, Design and Market High End Products

      Premium by Design

      DOI link for Premium by Design

      Premium by Design book

      How to Understand, Design and Market High End Products
      ByMarco Bevolo, Alex Gofman
      Edition 1st Edition
      First Published 2011
      eBook Published 30 April 2016
      Pub. Location London
      Imprint Routledge
      DOI https://doi.org/10.4324/9781315602059
      Pages 334
      eBook ISBN 9781315602059
      Subjects Arts, Economics, Finance, Business & Industry
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      Bevolo, M., & Gofman, A. (2011). Premium by Design: How to Understand, Design and Market High End Products (1st ed.). Routledge. https://doi.org/10.4324/9781315602059

      ABSTRACT

      There are luxuries that most of us will never be able to afford in a lifetime, but just off the shores of the moneyed is a huge, fast growing, land of premium value which inspires people to get there, even if they need to stretch their budget to reach it. Premium by Design is a thoroughly researched, well argued and well presented study that identifies how global business leaders have succeeded in achieving margins by design. Thanks to original tools and processes, this book shows how you might also succeed. It is about better, but reachable and real, products and services. The book features insights from the world of customer science and design research. The key challenge for the world today is finding out how sustainable is the underlying process that is driving this apparent desire for more and more indulgent material possessiveness? This book might not have all the answers, but it will provoke and trigger a long overdue debate in the premium and image driven industries about tomorrow's values. As a result it is a must read for anyone in this market, or aspiring to it.

      TABLE OF CONTENTS

      part |2 pages

      PART 1 HOPE AT CHECKOUT FOR EVERYBODY

      chapter 1|8 pages

      Achievable Dreams

      chapter 2|8 pages

      Horizons where Aspiration Gazes

      chapter 3|22 pages

      Luxury – Aim High for a Strong Head Start

      chapter 4|28 pages

      Business Tool: Deciphering the “Algebra” of Consumer’s Minds

      part |8 pages

      PART 2 “PRACTICAL DNA”: THE FIVE MUST HAVES (RULES) OF THE HIGH END

      chapter 5|18 pages

      Rule 1: It is All About the “Beef” (Dimension: Authenticity and Value)

      chapter 6|16 pages

      Rule 2: It is All About Design and Experience

      chapter 7|16 pages

      Rule 3: It is About Creating the “New” (Dimension: Innovation and Leadership)

      chapter 8|20 pages

      Rule 4: It’s About “Fame” (Dimension: Marketing, Communication and Distribution)

      chapter 9|20 pages

      Rule 5: It is About “Higher Values” (Dimension: Sustainability and Simplicity)

      part |2 pages

      PART 3 VISTAS AND NEW HIGH END EXPERIENCES

      chapter 10|18 pages

      Urban Futures: Opportunities for Tomorrow’s High End

      chapter 11|22 pages

      Premium Products and Experiences through

      chapter 12|18 pages

      Design for Tomorrow

      part |6 pages

      PART 4 BUSINESS TOOLS THAT JUMP-START YOUR HIGH END

      chapter 13|16 pages

      Creating New High End Propositions

      chapter 14|16 pages

      Know Thy Customer: Sequencing the Genome of the High End Mind

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