Popular culture in the latter half of the twentieth century precipitated a decisive change in style and body image. Postwar film, television, radio shows, pulp fiction and comics placed heroic types firmly within public consciousness. This book concentrates on these heroic male types as they have evolved from the postwar era and their relationship to fashion to the present day. As well as demonstrating the role of male icons in contemporary society, this book’s originality also lies in showing the many gender slippages that these icons help to effect or expose. It is by exploring the somewhat inviolate types accorded to contemporary masculinity that we see the very fragility of a stable or rounded male identity.

chapter |6 pages


chapter 1|26 pages

Vampire Dandies

chapter 2|15 pages


chapter 3|19 pages


chapter 4|18 pages

Sailors 1

chapter 5|19 pages

Cowboys and Bushmen

chapter 6|16 pages

Leather Men

chapter 7|19 pages

Superheroes 1

chapter 8|21 pages


chapter |2 pages


Men Without Qualities