This book evaluates how and why vertical disintegration has occurred in the global corporate hotel industry, as it undergoes a structural transformation. It provides a unique insight into the new competitive landscape. Underpinned by academic literature, it includes first-hand accounts from the most eminent senior executives of firms in and around the industry. It provides an in-depth perspective of a modern industrial phenomenon and makes observations as to the profitable way forward for the industry.

This text is an important read for those working, advising and investing in the sector as well as for students, graduates and researchers.

chapter 1|12 pages


chapter 2|13 pages

Episodes of vertical disintegration

chapter 3|21 pages

Hotels as a property asset class

chapter 4|14 pages

The role of professional service firms

chapter 5|20 pages

The provision of hotel management services

chapter 6|21 pages

Becoming brand owners and managers

chapter 7|19 pages

Separation of brand from management

Capabilities as franchisors

chapter 8|13 pages

Competition in distribution channels

chapter 9|26 pages

Consolidation and substitutes

chapter 10|7 pages