ABSTRACT
This volume examines the consequences, implications, and opportunities associated with issues of diversity in the electronic media. With a focus on race and gender, the chapters represent diverse approaches, including social scientific, humanistic, critical, and rhetorical. The contributors consider race and gender issues in both historical and contemporary electronic media, and their work is presented in three sections: content, context (audiences, effects, and reception), and culture (media industries, policy, and production). In this book, the authors investigate, problematize, and theorize a variety of concerns which at their core relate to issues of difference. How do we use media to construct and understand different social groups? How do the media represent and affect our engagement with and responses to different social groups? How can we understand these processes and the environment within which they occur? Although this book focuses on the differences associated with race and gender, the questions raised by and the theoretical perspectives presented in the chapters are applicable to other forms of socially-constructed difference.
Chapters 5, 10, 12, and 19 of this book are freely available as downloadable Open Access PDFs at https://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.
TABLE OF CONTENTS
part 1|103 pages
Content
chapter 7|17 pages
The Blind Gaze of the Zombie Normalizes the Landscape
part 2|141 pages
Context
chapter 8|19 pages
Manipulating Race and Gender in Media Effects Research
chapter 10|18 pages
Understanding how the Internet and Social Media Accelerate Racial Stereotyping and Social Division
chapter 11|16 pages
Our Country, Our Language, Our Server
part 3|114 pages
Culture