ABSTRACT

This volume examines the consequences, implications, and opportunities associated with issues of diversity in the electronic media. With a focus on race and gender, the chapters represent diverse approaches, including social scientific, humanistic, critical, and rhetorical. The contributors consider race and gender issues in both historical and contemporary electronic media, and their work is presented in three sections: content, context (audiences, effects, and reception), and culture (media industries, policy, and production). In this book, the authors investigate, problematize, and theorize a variety of concerns which at their core relate to issues of difference. How do we use media to construct and understand different social groups? How do the media represent and affect our engagement with and responses to different social groups? How can we understand these processes and the environment within which they occur? Although this book focuses on the differences associated with race and gender, the questions raised by and the theoretical perspectives presented in the chapters are applicable to other forms of socially-constructed difference.

Chapters 5, 10, 12, and 19 of this book are freely available as downloadable Open Access PDFs at https://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license. 

chapter 1|17 pages

Race and Gender in Electronic Media

Perennial Challenges and Opportunities

part 1|103 pages

Content

chapter 2|17 pages

Race and Sex in Prime Time

Five Decades of Research

chapter 3|17 pages

Frames of the Olympic Host

Media Coverage of Russia’s Anti-Gay Legislation

chapter 4|17 pages

Uniquely Glee

Transing Racialized Gender

chapter 5|17 pages

The Challenge of Warrior Women

Gender, Race, and Militarism in Media

chapter 7|17 pages

The Blind Gaze of the Zombie Normalizes the Landscape

Killing Off Inequalities When Walking Among the Undead

part 2|141 pages

Context

chapter 8|19 pages

Manipulating Race and Gender in Media Effects Research

A Methodological Review Using the Media FIT Taxonomy

chapter 11|16 pages

Our Country, Our Language, Our Server

Xenophobic and Racist Discourse in League of Legends

chapter 12|18 pages

#IfTheyGunnedMeDown

Postmodern Media Criticism in a Post-Racial World

part 3|114 pages

Culture

chapter 16|26 pages

Women’s Access to Media

Legal Dimensions of Ownership and Employment in the United States

chapter 17|19 pages

Second Class Netizens

Race and the Emerging Mobile Internet Underclass 1

chapter 18|16 pages

“Damseling for Dollars”

Toxic Technocultures and Geek Masculinity

chapter 21|18 pages

Ethical Sensitivity Assessment in Educational Settings

Examining Awareness of Ethical Issues Related to Media and Diversity