ABSTRACT
The civic and moral responsibilities of public relations are hotly contested topics. While many researchers call for focusing on ethics in public relations, they concentrate on ethics in relation to how people do their jobs. In actuality, emphasis should move beyond professional codes of ethics to include general morality and citizenship. Currently, as the profession receives greater scrutiny, it is important to be aware of the value of public relations in the community. This book centers on four areas of public relations’ conscience in order to examine its role in morality and citizenship: civic professionalism, corporate social responsibility, ethics, and public communication. This approach will help to answer the question of what is public relations’ responsibility to the public good.
TABLE OF CONTENTS
part I|62 pages
Moral and Civic Responsibility and Strategy
chapter 3|19 pages
Communicating Social Responsibility Efforts
part II|97 pages
Moral and Civic Responsibility in Theory and Practice
chapter 6|19 pages
Hope for the Future
chapter 7|15 pages
Public Relations and Development
chapter 9|12 pages
In the Bind Between Theory and Practice
chapter 10|14 pages
Public Relations Ethics, Corporate Social Responsibility, and the Private Sector
chapter 11|9 pages
Public Interest Communication and Polarized Issues
part III|49 pages
Moral and Civic Responsibility in the Digital Age