This book presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship. The authors present a six-step model for developing an IP business positioning strategy that allows developing country producers to position themselves better as owners of retail brands in foreign market countries. Readers will learn how producers can control the supply chain, including distribution to retail stores.

Focusing on Africa and least developed countries (LDCs), the authors demonstrate methods of utilizing intellectual property tools, producer ownership, market positioning, and branding for lucrative outcomes. Extensive research provides readers with a thorough understanding of what it means to work smarter in a developing business, while a rich set of international cases offers insight into the practical applications of brand positioning, trademarks, and licenses.

With a dozen online workbooks to outline methodology, skills, tools, and case studies, Social Entrepreneurship for Development will be a valuable resource for any student of social entrepreneurship or international development.

chapter |20 pages


The power of method

chapter 1|23 pages

The power of positioning and scale

chapter 2|25 pages

Changing the power

Begin with the end in mind

chapter 3|24 pages

The power of the method

A six-step method for Intellectual Property Business Positioning

chapter 5|21 pages

The power of intellectual property tools

chapter 6|35 pages

The power of education and enforcement

chapter 7|30 pages

The power of the brand

The Maasai Intellectual Property case study

chapter 8|29 pages

The power of women’s owned IP businesses

WONS of Uganda and South Sudan

chapter 9|16 pages

The power of the historical record

Intellectual Property business is not new!

chapter 10|24 pages

The power of international development

Historical trends and challenges

chapter |6 pages


Positioning as a development strategy