This study is both a history of the American wine industry and an examination of its current structure and performance. In analysing market formation, Taplin focuses on a complex network of winery owners, winemakers and grape growers to see how relationships have shaped the evolution of this sector.

chapter |16 pages


chapter 2|20 pages

From the Beginnings to Prohibition

chapter 3|22 pages

Post-Prohibition to the 1990s

chapter 4|28 pages

Emergence of a Wine Cluster

chapter |12 pages