A comprehensive and up-to-date introduction to the analysis of public rhetoric, Modern Rhetorical Criticism teaches readers how to examine and interpret rhetorical situations, ideas, arguments, structure, and style.

The text covers a wide range of critical techniques, from cultural and dramatistic analysis to feminist and Marxist approaches. A wealth of original criticism demonstrates how to analyze such diverse forms as junk mail, congressional debates, and traffic regulations, as well as literature. This long-awaited revision contains new coverage of mass media, feminist criticism, and European criticism.

chapter 1|20 pages

The Rhetorical Perspective

chapter 2|16 pages

The Critical Perspective

chapter 3|20 pages

Analyzing Situations

chapter 4|18 pages

Analyzing Ideas

chapter 5|26 pages

Analyzing Argument

chapter 6|24 pages

Analyzing Form

chapter 7|26 pages

Analyzing Syntax and Imagery

chapter 8|26 pages

Analyzing Lexicon

chapter 9|34 pages

Analyzing Media

chapter 10|22 pages

Role Criticism

chapter 11|26 pages

Cultural Criticism

chapter 12|24 pages

Dramatistic Criticism

chapter 13|26 pages

Feminist Criticism

chapter 14|26 pages

Ideological Criticism