Skip to main content
Taylor & Francis Group Logo
    Advanced Search

    Click here to search products using title name,author name and keywords.

    • Login
    • Hi, User  
      • Your Account
      • Logout
      Advanced Search

      Click here to search products using title name,author name and keywords.

      Breadcrumbs Section. Click here to navigate to respective pages.

      Book

      Head's Broadcasting in America
      loading

      Book

      Head's Broadcasting in America

      DOI link for Head's Broadcasting in America

      Head's Broadcasting in America book

      A Survey of Electronic Media

      Head's Broadcasting in America

      DOI link for Head's Broadcasting in America

      Head's Broadcasting in America book

      A Survey of Electronic Media
      ByMichael A. McGregor, Paul D. Driscoll, Walter McDowell
      Edition 10 Edition
      First Published 2010
      eBook Published 8 January 2016
      Pub. Location New York
      Imprint Routledge
      DOI https://doi.org/10.4324/9781315664040
      Pages 360
      eBook ISBN 9781315664040
      Subjects Humanities
      Share
      Share

      Get Citation

      McGregor, M.A., Driscoll, P.D., & McDowell, W. (2010). Head's Broadcasting in America: A Survey of Electronic Media (10th ed.). Routledge. https://doi.org/10.4324/9781315664040

      ABSTRACT

      This book documents the dramatic changes in the field of electronic media in the past decade and provides informed insights in the exciting, and changes yet to come. It examines the transition in broadcasting from analog to digital transmission and the changing business models of electronic media.

      TABLE OF CONTENTS

      chapter |12 pages

      Introducing Electronic Media

      chapter |28 pages

      From Radio to Television

      chapter |24 pages

      Cable and Newer Media

      chapter |34 pages

      How Electronic Media Work

      chapter |22 pages

      Distribution by Wired Relays, Wireless Relays, and over the Internet

      chapter |29 pages

      Commercial Operations

      chapter |16 pages

      Noncommercial Services

      chapter |32 pages

      Programs and Programming Basics

      chapter |20 pages

      Audience Measurement

      chapter |16 pages

      Media Theory and Effects

      chapter |22 pages

      The Communications Act, Licensing, and Structural Regulation

      chapter |22 pages

      Constitutional Issues and Content Regulation

      chapter |21 pages

      A Global View

      T&F logoTaylor & Francis Group logo
      • Policies
        • Privacy Policy
        • Terms & Conditions
        • Cookie Policy
        • Privacy Policy
        • Terms & Conditions
        • Cookie Policy
      • Journals
        • Taylor & Francis Online
        • CogentOA
        • Taylor & Francis Online
        • CogentOA
      • Corporate
        • Taylor & Francis Group
        • Taylor & Francis Group
        • Taylor & Francis Group
        • Taylor & Francis Group
      • Help & Contact
        • Students/Researchers
        • Librarians/Institutions
        • Students/Researchers
        • Librarians/Institutions
      • Connect with us

      Connect with us

      Registered in England & Wales No. 3099067
      5 Howick Place | London | SW1P 1WG © 2022 Informa UK Limited