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Head's Broadcasting in America
DOI link for Head's Broadcasting in America
Head's Broadcasting in America book
A Survey of Electronic Media
Head's Broadcasting in America
DOI link for Head's Broadcasting in America
Head's Broadcasting in America book
A Survey of Electronic Media
ByMichael A. McGregor, Paul D. Driscoll, Walter McDowell
Edition 10 Edition
First Published 2010
eBook Published 8 January 2016
Pub. Location New York
Imprint Routledge
Pages 360
eBook ISBN 9781315664040
Subjects Humanities
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McGregor, M.A., Driscoll, P.D., & McDowell, W. (2010). Head's Broadcasting in America: A Survey of Electronic Media (10th ed.). Routledge. https://doi.org/10.4324/9781315664040
ABSTRACT
This book documents the dramatic changes in the field of electronic media in the past decade and provides informed insights in the exciting, and changes yet to come. It examines the transition in broadcasting from analog to digital transmission and the changing business models of electronic media.
