This book demonstrates how the theories and insights of anthropology have positively influenced the conduct of global business and commerce, providing a foundation for understanding the impact of culture on global business, and global business on culture.

chapter 1|28 pages

Cultural Anthropology and Global Business,

chapter 4|36 pages

Communicating across Cultures: Language,

chapter 5|29 pages

Negotiating across Cultures,

chapter 6|32 pages

Partnering across Cultures, 165

chapter 7|19 pages

Coping with Culture Shock,

chapter 8|35 pages

Developing Global Leaders,