ABSTRACT

<EM>Communication Research Methods in Postmodern Culture</EM> explores communication research from a postmodern perspective while retaining key qualitative and quantitative research methods. The author uses easy-to-understand language to incorporate new research methods inspired by contemporary culture and includes review questions and suggested activities designed to help readers understand and master communication research. The blend of new and traditional methods creates a book appropriate to the study of communication in an increasingly complex cultural environment.

part |2 pages

Section I Foundations

chapter 1|15 pages

Introduction

chapter 2|17 pages

Knowledge, Culture, and Research

chapter 3|6 pages

Getting Started

chapter 4|12 pages

Designing a Research Study

part |2 pages

Section II Methodologies

chapter 5|11 pages

Focus Group Research

chapter 6|28 pages

Survey Research

chapter 7|17 pages

Historical Research

chapter 8|24 pages

Oral History by Kim Golombisky

chapter 9|32 pages

Text Analysis

chapter 10|24 pages

Feminist Methodology

part |2 pages

Section III Writing A Research Report

chapter 11|13 pages

Writing Style

chapter 12|9 pages

Report Format

part |2 pages

Section IV Applications

chapter 13|7 pages

An Individual Research Proposal

chapter 14|5 pages

A Group Research Project