ABSTRACT
Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media corporations (News Corp., The Microsoft Corporation) in terms of revenues, but also media corporations that hold considerable power within national, regional, or geolinguistic contexts (Televisa, The Bertelsmann Group, Sony Corporation). Each chapter approaches a different corporation through the lens of economy, politics, and culture, giving students and scholars a thoughtful and data-driven guide with which to interrogate contemporary media industry power.
TABLE OF CONTENTS
part I|100 pages
Global Giants
part II|145 pages
Regional and Geolinguistical Giants
part III|111 pages
Regional Overviews
part IV|78 pages
Internet Giants
part V|39 pages
Global Ratings and Advertising Giants