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Book

Introducing Business English

Book

Introducing Business English

DOI link for Introducing Business English

Introducing Business English book

Introducing Business English

DOI link for Introducing Business English

Introducing Business English book

ByCatherine Nickerson, Brigitte Planken
Edition 1st Edition
First Published 2015
eBook Published 25 September 2015
Pub. Location London
Imprint Routledge
DOI https://doi.org/10.4324/9781315694337
Pages 182
eBook ISBN 9781315694337
Subjects Language & Literature
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Nickerson, C., & Planken, B. (2015). Introducing Business English (1st ed.). Routledge. https://doi.org/10.4324/9781315694337

ABSTRACT

Introducing Business English provides a comprehensive overview of this topic, situating the concepts of Business English and English for Specific Business Purposes within the wider field of English for Special Purposes. This book draws on contemporary teaching and research contexts to demonstrate the growing importance of English within international business communication.

Covering both spoken and written aspects of Business English, this book:

  • examines key topics within Business English, including teaching Business English as a lingua franca, intercultural business interactions, blended learning and web-based communication;
  • discusses the latest research on each topic, and possible future directions;
  • features tasks and practical examples, a section on course design, and further resources.

Written by two leading researchers and teachers, Introducing Business English is a must-read for advanced undergraduate and postgraduate students studying Business English, Business English as a Lingua Franca, and English for Specific Business Purposes.

TABLE OF CONTENTS

part |24 pages

Introduction

chapter 1|11 pages

What is Business English?

chapter 2|11 pages

International Business English and Business English as a Lingua Franca

part |38 pages

Spoken Business English

chapter 3|12 pages

Introducing Spoken Business English

chapter 4|13 pages

Intercultural Business Interactions

chapter 5|11 pages

Teaching Spoken Business English

part |37 pages

Written Business English

chapter 6|11 pages

Introducing Written Business English

chapter 7|12 pages

Understanding Written Business English

chapter 8|12 pages

Teaching Written Business English

part |29 pages

The Modern Business World

chapter 9|12 pages

Intertextuality and Interdiscursivity in Business English

chapter 10|15 pages

New Media and Business English

part |32 pages

Learners, Teachers, and Materials

chapter 11|11 pages

Teaching Approaches and Business English

chapter 12|15 pages

Designing Business English Teaching Materials

chapter 13|4 pages

Business English Resources

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