ABSTRACT

A study of retroscapes, commercial environments that evoke past times and places, a ubiquitous manifestation of modern marketing. It covers an array of retailing milieux, in a number of different countries, at a variety of spatial scales, and from various evaluative perspectives, both pro and con.

part |15 pages

Introduction

chapter 1|14 pages

No Then There

Of Time, Space, and the Market

part I|95 pages

Micro Retroscapes

chapter 2|16 pages

Bespectacled and Bespoken

Gazing from Throne Zone to Five O'Clock and Head

chapter 3|19 pages

The Sims and the Retro Future

chapter 4|21 pages

Corsets, Silk Stockings, and Evening Suits

Retro Shops and Retro Junkies

chapter 5|19 pages

Comeback for the Craic

A Literary Pub Crawl

chapter 6|18 pages

Allegorizing the Demise of a Utopian Retroscape

Every Piano Tells a Story

part II|105 pages

Meso Retroscapes

chapter 7|26 pages

Roadside Retroscape

History and the Marketing of Tourism in the Middle of Nowhere

chapter 8|17 pages

Huntington Beach

The (Re?)Making of Surf City

chapter 9|13 pages

Travels in Retroreality

chapter 10|28 pages

Time Travels in Retrospace

Unpacking my Grandfather's Trunk—Some Introspective Recollections of Life on the Brule

chapter 11|18 pages

The Moment of Infinite Fire

part III|94 pages

Macro Retroscapes

chapter 12|19 pages

The Lure of Paradise

Marketing the Retro-Escape of Hawaii

chapter 13|15 pages

Contemporary Haute Cuisine in France

When French Chefs Are Paying Their Tributes to the Past

chapter 14|18 pages

Retrospecting Retroscapes

Form and Function, Content and Context

chapter 15|22 pages

The Catalog and the Web Page

An Existential Tension?

chapter 16|18 pages

Once Upon a Marketplace

part |10 pages

Conclusion

chapter 17|8 pages

What's Past Is Prologue

Retroscapes in Retrospect