ABSTRACT

Providing a novel approach to business policy and strategic management, this book focuses on the implementation of a firm's competitive strategy throughout all levels of the organization.

chapter 1|15 pages

Managing by Competitive Strategy

chapter 2|17 pages

Competitive Strategy

chapter 3|16 pages

Strategy-Specific Decision Making

chapter 4|18 pages

Performance-Based Measurement Systems

chapter 5|22 pages

Implementing the Strategy

Downstream and Upstream Analysis

chapter 6|16 pages

From Value Proposition to Outcomes