ABSTRACT
This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.
TABLE OF CONTENTS
part 1|91 pages
Advertising and Consumer Culture
part 2|100 pages
Advertising and a Consumer Economy
chapter 13|18 pages
Economic Censorship and Free Speech
chapter 14|11 pages
Readers' Perspectives on Advertising's Influence in Women's Magazines
part 3|95 pages
Advertising Rights and Respon Sibilities
chapter 16|31 pages
Protecting Tobacco Advertising Under the Commercial Speech Doctrine
chapter 17|15 pages
A Problem Ignored
chapter 18|24 pages
Self-Regulation of Advertising
chapter 19|9 pages
Protecting the Children
part 4|117 pages
Advertising Audiences