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Book

Designing Profits

Book

Designing Profits

DOI link for Designing Profits

Designing Profits book

Creative Business Strategies for Design Practices

Designing Profits

DOI link for Designing Profits

Designing Profits book

Creative Business Strategies for Design Practices
ByMorris Nunes, Andrew Pressman
Edition 1st Edition
First Published 2015
eBook Published 17 December 2015
Pub. Location London
Imprint Routledge
DOI https://doi.org/10.4324/9781315734309
Pages 178
eBook ISBN 9781315734309
Subjects Built Environment
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Pressman, A., & Nunes, M. (2015). Designing Profits: Creative Business Strategies for Design Practices (1st ed.). Routledge. https://doi.org/10.4324/9781315734309

ABSTRACT

A successful design practice requires principals and staff who are creative, technically proficient, and financially savvy. Designing Profits focuses on the last component—the one that is so elusive for many architects, engineers, and construction professionals—the business aspects of practice.

Not an ordinary book on practice issues or finance, Designing Profits explains the application of design thinking to guide wise business decisions. It is indeed possible to be as creative in establishing and operating a practice as in designing and constructing a building. The book offers comprehensive guidance and objective tools for design professionals to reap financial rewards from their practices, and to discover innovative strategies to become entrepreneurial and implement creative practice models.

An extended case study is woven throughout the book. Witness the trials and tribulations of Michelangelo & Brunelleschi Architects as they engage problematic clients, tight project budgets and schedules, low fees and insufficient profits, marketing issues, quirky staff, technology upgrades, and growth, among other difficult challenges. This mythical firm, a composite of several real-life practices, navigates through these various dilemmas, providing readers with insights into superior financial management and a reimagined services portfolio.

TABLE OF CONTENTS

chapter 1|8 pages

BRIEF OVERVIEW: FORMULATING WISE BUSINESS DECISIONS |

chapter 2|18 pages

MEET THE FIRM: MODEL FOR ANALYSIS |

chapter 3|22 pages

ACCOUNTING: CREATING RELIABLE INPUTS AND OUTPUTS |

chapter 4|24 pages

DATA APPLICATION: REFINING ANALYTICS AND CONTROLLING COSTS |

chapter 5|18 pages

GROWTH AND ITS CONSTRAINTS: MAKING WISE CHOICES |

chapter 6|28 pages

STRATEGIC FINANCIAL PLANNING: SETTING AND REACHING PROFIT TARGETS |

chapter 7|24 pages

RETHINKING PRACTICE: TACTICAL INNOVATIONS FOR FINANCIAL PROSPERITY AND PROFESSIONAL SATISFACTION |

chapter 8|14 pages

PROGRESS NOTES: WRAPPING UP AND MOVING FORWARD |

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