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      Book

      The Structure of Multimodal Documents
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      Book

      The Structure of Multimodal Documents

      DOI link for The Structure of Multimodal Documents

      The Structure of Multimodal Documents book

      An Empirical Approach

      The Structure of Multimodal Documents

      DOI link for The Structure of Multimodal Documents

      The Structure of Multimodal Documents book

      An Empirical Approach
      ByTuomo Hiippala
      Edition 1st Edition
      First Published 2015
      eBook Published 29 June 2015
      Pub. Location New York
      Imprint Routledge
      DOI https://doi.org/10.4324/9781315740454
      Pages 250
      eBook ISBN 9781315740454
      Subjects Arts, Communication Studies, Humanities, Language & Literature
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      Hiippala, T. (2015). The Structure of Multimodal Documents: An Empirical Approach (1st ed.). Routledge. https://doi.org/10.4324/9781315740454

      ABSTRACT

      This book develops a new framework for describing the structure of multimodal documents: how language, image, layout and other modes of communication work together to convey meaning. Building on recent research in multimodal analysis, functional linguistics and information design, the book examines the textual, visual, and spatial aspects of page-based multimodal documents and employs an analytical model to describe and interpret their structure using the concepts of semiotic modes, medium and genre. To demonstrate and test this approach, the study performs a systematic, longitudinal analysis of a corpus of multimodal documents within a single genre: an extensively annotated corpus of tourist brochures produced between 1967-2008. The book provides multimodal discourse analysts with methodological tools to draw empirically-based conclusions about multimodal documents, and will be a valuable resource for researchers planning to develop and study multimodal corpora.

      TABLE OF CONTENTS

      chapter 1|9 pages

      Introduction

      chapter 2|25 pages

      Understanding page-based media

      chapter 3|32 pages

      An empirical approach to multimodality

      chapter 4|21 pages

      Genre: perspectives and patterns

      chapter 5|24 pages

      Working with multimodal corpora

      chapter 6|20 pages

      The medium and its characteristics

      chapter 7|28 pages

      The content and its structure

      chapter 8|31 pages

      The page and its interpretation

      chapter 9|19 pages

      Multimodal artefacts in digital media

      chapter 10|8 pages

      Conclusions and outlook

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