ABSTRACT

Accessible and practical, School-Community Relations, Fourth Edition uses real-life examples to illustrate the ways in which administrators and school leaders can effectively engage and enlist partnerships with teachers, staff, students, parents, and community members. Case studies at the end of each chapter apply the strategies to realistic scenarios, and Questions for Analysis help readers engage critically with the material. This textbook provides aspiring educational leaders with the skills to establish strong systems for communicating with their various school constituencies and to improve public relations at all levels.

Features of this newly revised edition include:

  • Try This At Your School sections that offer insights into the ways in which actual educational leaders have fostered positive school-community relations.
  • Updated information about public opinion, how parents view their local schools, and the current education climate.
  • New strategies for utilizing social media to improve school-community relations and foster a positive school image.

chapter 1|18 pages

The Importance of Public Opinion

chapter 2|15 pages

Feeling the Pulse of the Community

chapter 3|26 pages

Establishing Everybody’s Role

chapter 6|15 pages

Embracing Your External Publics

chapter 7|18 pages

Improving Relationships With the Media

chapter 8|20 pages

Putting It All on Paper

chapter 9|15 pages

Communication in an Electronic Era

chapter 11|16 pages

Saying What You Mean: Meaning What You Say

chapter 12|15 pages

Communicating in Crisis

chapter 13|20 pages

Three Opportunities to Shine