ABSTRACT
Assembling Consumption marks a definitive step in the institutionalisation of qualitative business research. By gathering leading scholars and educators who study markets, marketing and consumption through the lenses of philosophy, sociology and anthropology, this book clarifies and applies the investigative tools offered by assemblage theory, actor-network theory and non-representational theory.
Clear theoretical explanation and methodological innovation, alongside empirical applications of these emerging frameworks will offer readers new and refreshing perspectives on consumer culture and market societies. This is an essential reading for both seasoned scholars and advanced students of markets, economies and social forms of consumption.
TABLE OF CONTENTS
part I|37 pages
Heterogeneity Relations in process
chapter 2|11 pages
From counterculture movement to mainstream market
part Ii|45 pages
A world of hybrids
part Iii|49 pages
Consumers within networks
chapter 8|14 pages
Empathetic engagements and authentic detachments
chapter 9|16 pages
The digital doppelgänger within
part IV|44 pages
Intervening in assemblages