ABSTRACT
How can managers analyze their current and future business strategies? This textbook introduces the fields of business analysis and strategic management to provide students with an understanding of the key questions that need to be asked to understand an organization's options.
The second part of the book provides tools and techniques to help organize and improve corporate strategy. Uniquely, the authors provide resources to assess aspects of strategic goals which are sometimes overlooked such as financial performance, ethical and environmental considerations and business models. They cover a diverse range of companies from Supermarkets like Aldi and Tesco to Caermory Whiskey and Chinese manufacturing.
This textbook is perfect reading for students who want to apply strategic thinking to organizations and benefits from the inclusion of new case studies throughout the text as well as 10 extended cases in a separate section.
TABLE OF CONTENTS
part |58 pages
The four big questions you need to ask
chapter |16 pages
The first big question: where is the organisation now?
chapter |13 pages
The second big question: what options are open to the organisation?
chapter |19 pages
The fourth big question: how is this to be achieved?
part |107 pages
Helping you answer the four big questions
chapter |25 pages
Organisation structure and strategy
chapter |13 pages
Strategy-making processes
chapter |21 pages
Organisation environments
chapter |10 pages
Market-based competitive advantage
chapter |19 pages
Organisation resources
chapter |10 pages
Financial performance and investment appraisal
chapter |7 pages
Corporate responsibility and strategy
part |126 pages
Case studies