ABSTRACT

How can management be developed to create the greatest wealth for society as a whole? This is the question Peter Drucker sets out to answer in Innovation and Entrepreneurship. A brilliant, mould-breaking attack on management orthodoxy it is one of Drucker’s most important books, offering an excellent overview of some of his main ideas. He argues that what defines an entrepreneur is their attitude to change: ‘the entrepreneur always searches for change, responds to it and exploits it as an opportunity’. To exploit change, according to Drucker, is to innovate.  Stressing the importance of low-tech entrepreneurship, the challenge of balancing technological possibilities with limited resources, and the organisation as a learning organism, he concludes with a vision of an entrepreneurial society where individuals increasingly take responsibility for their own learning and careers.

 

With a new foreword by Joseph Maciariello

chapter |22 pages

Introduction: The Entrepreneurial Economy

part |2 pages

Part I The Practice of Innovation

chapter 1|11 pages

Systematic Entrepreneurship

chapter 3|24 pages

Source: The Unexpected

chapter 4|15 pages

Source: Incongruities

chapter 5|9 pages

Source: Process Need

chapter 6|15 pages

Source: Industry and Market Structures

chapter 7|13 pages

Source: Demographics

chapter 8|10 pages

Source: Changes in Perception

chapter 9|28 pages

Source: New Knowledge

chapter 10|4 pages

The Bright Idea

chapter 11|10 pages

Principles of Innovation

part |2 pages

Part II The Practice Of Entrepreneurship

chapter 12|5 pages

Entrepreneurial Management

chapter 13|37 pages

The Entrepreneurial Business

chapter 14|13 pages

Entrepreneurship in the Service Institution

chapter 15|25 pages

The New Venture

part |2 pages

Part III Entrepreneurial Strategies

chapter 16|13 pages

‘Fustest with the Mostest’

chapter 17|16 pages

‘Hit Them Where They Ain’t’

chapter 18|13 pages

Ecological Niches

chapter 19|12 pages

Changing Values and Characteristics