ABSTRACT
Social Media and Crisis Communication provides a unique and timely contribution to the field of crisis communication by addressing how social media are influencing the practice of crisis communication. The book, with a collection of chapters contributed by leading communication researchers, covers the current and emerging interplay of social media and crisis communication, recent theories and frameworks, overviews of dominant research streams, applications in specific crisis areas, and future directions.
Both the theoretical and the practical are discussed, providing a volume that appeals to both academic-minded readers as well as professionals at the managerial, decision-making level. The audience includes public relations and corporate communication scholars, graduate students studying social media and crisis communication, researchers, crisis managers working in communication departments, and business leaders who make strategic business communication planning. No other volume has provided the overarching synthesis of information regarding the field of crisis communication and social media that this book contains. Incorporated in this volume is the recent Social-mediated Crisis Communication Model developed by the editors and their co-authors, which serves as a framework for crisis and issues management in a rapidly evolving media landscape.
TABLE OF CONTENTS
section I|31 pages
Overview of Social Media Research in Crisis Communication
chapter 1|12 pages
The Status of Social-Mediated Crisis Communication (SMCC) Research
chapter 2|17 pages
Revising Situational Crisis Communication Theory
section II|42 pages
Current Issues of Social Media and Crisis Communication
chapter 3|16 pages
Communicating Strategic Change
chapter 4|11 pages
Handling Crises in Social Media
section III|111 pages
Foundations and Frameworks
section III-A|44 pages
Foundations and Frameworks
chapter 7|15 pages
The Corporate Social Media Spokesperson
section III-B|29 pages
Foundations and Frameworks
section III-C|35 pages
Foundations and Frameworks
chapter 13|12 pages
Augmented Reality, Wearable Technology, and Gamification
section IV|193 pages
Areas of Application
section IV-A|29 pages
Areas of Application
chapter 14|12 pages
Using Twitter for Crisis Communication
chapter 15|15 pages
A Study of Malaysia Airlines’ Missing Flight Crisis
section IV-B|25 pages
Areas of Application
section IV-C|29 pages
Areas of Application
section IV-D|38 pages
Areas of Application
chapter 21|10 pages
Natural Disasters, Twitter, and Stakeholder Communication
chapter 22|13 pages
Visualizing Response and Recovery
section IV-E|32 pages
Areas of Application
section IV-F|35 pages
Areas of Application
chapter 25|21 pages
Sports, Culture, and Financial Crisis
chapter 26|12 pages
The Role of Influencers
section V|66 pages
Emerging Frameworks and Future Directions