ABSTRACT

Why Architects Matter examines the key role of research- led, ethical architects in promoting wellbeing, sustainability and innovation. It argues that the profession needs to be clear about what it knows and the value of what it knows if it is to work successfully with others. Without this clarity, the marginalization of architects from the production of the built environment will continue, preventing clients, businesses and society from getting the buildings that they need.

The book offers a strategy for the development of a twenty-first-century knowledge-led built environment, including tools to help evidence, develop and communicate that value to those outside the field. Knowing how to demonstrate the impact and value of their work will strengthen practitioners’ ability to pitch for work and access new funding streams. This is particularly important at a time of global economic downturn, with ever greater competition for contracts and funds driving down fees and making it imperative to prove value at every level.

Why Architects Matter straddles the spheres of ‘Practice Management and Law’, ‘History and Theory’, ‘Design’, ‘Housing’, ‘Sustainability’, ‘Health’, ‘Marketing’ and ‘Advice for Clients’, bringing them into an accessible whole. The book will therefore be of interest to professional architects, architecture students and anyone with an interest in our built environment and the role of professionals within it.

chapter |9 pages

Introduction

part I|40 pages

The undervaluing of architectural knowledge

chapter 2|22 pages

The profession

chapter 3|23 pages

Cracks in the professional foundations

The right body of knowledge

chapter 4|16 pages

The research culture of architects

chapter 5|11 pages

The value agenda

part II|65 pages

The value of architects

chapter 6|16 pages

So what is an architect?

chapter 7|23 pages

The value of social architects

chapter 8|12 pages

The value of cultural architects

chapter 9|12 pages

The value of knowledge architects

part III|75 pages

Making the most of architects

chapter 10|14 pages

Education for uncertainty

chapter 11|8 pages

Developing a shared language of research

chapter 13|11 pages

Incentivizing research in practice

chapter 14|14 pages

Risk and research strategy

chapter 15|10 pages

Managing knowledge in practice

chapter |4 pages

Conclusion