ABSTRACT
Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques.
Global Writing for Public Relations offers the following features:
- Insight into the evolution of English-language communication in business and public relations, as well as theoretical and political debates on global English and globalization;
- An understanding of both a global thematic and customized local approach in creating public relations campaigns and written materials;
- Strategic questions to help writers develop critical thinking skills and understand how to create meaningful communications materials for specific audiences;
- Storytelling skills that help writers craft compelling content;
- Real-world global examples from diverse industries that illustrate creative solutions;
- Step-by-step guidance on writing public relations materials with easy-to-follow templates to reach traditional and online media, consumers, and businesses;
- Self-evaluation and creative thinking exercises to improve cultural literacy, grammar, punctuation, and editing skills for enhanced clarity; and
- Supplemental online resources for educators and students.
English is the go-to business language across the world, and this book combines the author’s experience training students and seasoned professionals in crafting public relations materials that resonate with global English-language audiences. It will help public relations students and practitioners become proficient and sophisticated writers with the ability to connect with diverse audiences worldwide.
TABLE OF CONTENTS
part |79 pages
Going Global in Public Relations
chapter |24 pages
Exploring the Evolution of English as “Globish”
chapter |25 pages
Understanding Global Perspectives in Public Relations
chapter |28 pages
Changing Global Media Landscape and Ethical and Legal Issues
part |80 pages
Developing Intercultural Communication Skills and Sensitivities
chapter |22 pages
Appreciating Cultural Similarities and Accepting Differences
chapter |24 pages
Decoding Nonverbal Communication and Imagery Worldwide
part |72 pages
Honing English Writing Skills for Global Audiences
chapter |15 pages
Applying Consistency of Style
chapter |30 pages
Acing Grammar and Punctuation
chapter |25 pages
Sharpening Editing Skills for Global Audiences
part |97 pages
Generating and Managing News Worldwide
chapter |28 pages
Crafting Global News Releases for Mainstream and Social Media
chapter |31 pages
Composing Global Media Kits and Online Newsrooms
chapter |36 pages
Using Other Media Relations Techniques for Local or Global Campaigns
part |73 pages
Connecting Online and Using External Communication Tools Globally
chapter |24 pages
Writing for the Internet and Social Media Worldwide
chapter |22 pages
Shaping Speeches and Scripts
part |55 pages
Writing International Plans, Reports, and Business Correspondence