ABSTRACT
The Sourcebook for Political Communication Research will offer scholars, students, researchers, and other interested readers a comprehensive source for state-of-the-art/field research methods, measures, and analytical techniques in the field of political communication.
The need for this Sourcebook stems from recent innovations in political communication involving the use of advanced statistical techniques, innovative conceptual frameworks, the rise of digital media as both a means by which to disseminate and study political communication, and methods recently adapted from other disciplines, particularly psychology, sociology, and neuroscience. Chapters will have a social-scientific orientation and will explain new methodologies and measures applicable to questions regarding media, politics, and civic life. The Sourcebook covers the major analytical techniques used in political communication research, including surveys (both original data collections and secondary analyses), experiments, content analysis, discourse analysis (focus groups and textual analysis), network and deliberation analysis, comparative study designs, statistical analysis, and measurement issues.
TABLE OF CONTENTS
part |16 pages
Introduction
chapter 1|14 pages
Advancing Methods and Measurement
part I|61 pages
Survey Methodology
part II|48 pages
Secondary Analysis and Meta-Analysis
part III|80 pages
Experimental Methods
chapter 8|20 pages
Experimental Designs for Political Communication Research
chapter 10|29 pages
The Face as a Focus of Political Communication
part IV|73 pages
Content Analysis
chapter 12|29 pages
Image Bite Analysis of Political Visuals
part V|40 pages
Discourse Analysis
part VI|44 pages
Network and Deliberation Analysis
chapter 18|19 pages
Porous Networks and Overlapping Contexts
part II|52 pages
Comparative Political Communication
chapter 21|22 pages
Political Communication across the World
part VIII|66 pages
Statistical Techniques
chapter VIII 22|15 pages
Expanding the Use of Structural Equation Modeling (SEM) in Political Communication
chapter VIII 23|32 pages
Mediation and the Estimation of Indirect Effects in Political Communication Research
part IX|58 pages
Measurement
chapter 26|20 pages
Beyond Self-Report
chapter 27|16 pages
What the Body Can Tell Us About Politics
part |29 pages
Conclusion