ABSTRACT
Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies, communication agencies, government agencies, and nonprofits, this work advances a theory of integrated leadership in public relations and highlights future research needs and educational implications.
This volume is appropriate for graduate and advanced undergraduate students in international public relations and communication management, as well as scholars in global public relations, communication management, and business. It is also intended to supplement courses in public relations theory, strategic communication, business management, and leadership development.
TABLE OF CONTENTS
section I|59 pages
Shining a Light on Leadership in Public Relations
section II|77 pages
Results and Implications of the Global Leadership Survey
section III|155 pages
Conversations With Leaders in Public Relations
chapter 10|15 pages
Public Relations Leadership in the Chinese-Speaking Countries
chapter 11|15 pages
Leadership in a Transforming Environment
chapter 12|15 pages
Past, Present and Future Public Relations in South Korea
chapter 13|15 pages
Leadership in Communication Management
chapter 17|15 pages
Transcultural Study on Leadership in Public Relations and Communications Management
section IV|19 pages
Creating the Future