ABSTRACT
Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant “real world” approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.
TABLE OF CONTENTS
part I|136 pages
The Pharmaceutical Market
part II|89 pages
The Pharmaceutical Product
part III|112 pages
Distribution Channels
part IV|116 pages
Competitive Practices
part V|57 pages
Controls