ABSTRACT

This book examines mass communication and civic participation in the age of oil, analyzing the rhetorical and discursive ways that governments and corporations shape public opinion and public policy and activists attempt to reframe public debates to resist corporate framing.

In the twenty-first century, oil has become a subject of civic deliberation. Environmental concerns have intensified, questions of indigenous rights have arisen, and private and public investment in energy companies has become open to deliberation. International contributors use local events as a starting point to explore larger issues associated with oil-dependent societies and cultures. This interdisciplinary collection synthesizes work in the energy humanities, rhetorical studies and environmental studies to analyze the global discourse of oil from the start of the twentieth century into the era of transnational corporations of the 21st century.

This book will be a vital text for scholars in communication studies, the energy humanities and in environmental studies. Case studies are framed accessibly, and the theoretical lenses are accessible across disciplines, making it ideal for a post-graduate and advanced undergraduate audience in these fields.

chapter 1|14 pages

Introduction

Rhetoric in the Age of Oil: Energy Humanities and the Discourses of the Petrochemical Industry

part Section I|96 pages

Euro-American Case Studies

chapter 2|17 pages

King Coal versus Prince Petroleo

Imagining Oil, Energy, and Transition in Early Twentieth-Century Britain

chapter 3|22 pages

Crude Thinking

chapter 4|16 pages

Rhetorics of Toxicity, Racism, and Religion on the Gulf Coast

Oil and Environmental Justice in BP Spill Documentary Films

chapter 5|18 pages

When Water Meets Oil

Rupturing Rhetoric and Reality in Energy Policy and Climate Science

chapter 6|21 pages

The Flaming Faucet as Fracking’s Ideographic Synecdoche

Tracking its Emergence in the Rhetorics of Gasland and the U.S. Natural Gas Industry

part Section II|56 pages

Case Studies in the Global South

chapter 7|19 pages

The Birth of a Myth

The Latin American Modern Oil Nation

chapter 8|13 pages

Untangling the Myth of Culture as Renewable Oil

A Barthesian Exploration of PDVSA La Estancia’s Visual Campaign Transformamos el petróleo en un recurso renovable para ti 1

chapter 9|22 pages

Against All Odds

Oil Culture and the Commodity Consensus in Argentina’s Patagonia

part Section III|128 pages

A Closer Look at the Oil Sands in Alberta

chapter 10|20 pages

Still Ethical Oil

Framing the Alberta Oil Sands

chapter 11|22 pages

From Pipeline to Plate

The Domestication of Oil Sands through Visual Food Analogies

chapter 13|28 pages

“Know-Nothing Foreign Celebrity Millionaires”

Celebrity, Authenticity, and the Sabotage of Civil Discourse in the Controversy of the Alberta Oil Sands

chapter 14|16 pages

From Persuasion to Manipulation

Tracing Oil Sands Narratives in the Calgary Herald

chapter 15|24 pages

How Not to Stop a Pipeline

A Critique of Activism in the Burnaby Mountain Protests