ABSTRACT

Originally published in 1955. This book, written by two men with experience of teaching management under both British and American conditions, examines various tried and tested techniques of management education. Its primary focus is on the case study approach to management education, including the writing of case studies and running a case study session, as a means of stimulating students to take an active part in the learning process.

part I|112 pages

The Ends and Means of Management Education

chapter Chapter One|14 pages

Introduction

chapter Chapter Two|30 pages

The Students and the Syllabus

chapter Chapter Three|9 pages

The First Class

chapter Chapter Four|20 pages

The Lecture

chapter Chapter Five|21 pages

Participation Methods

chapter Chapter Six|18 pages

Role Playing

part II|132 pages

The Case Study Approach to Management Education

chapter Chapter Seven|44 pages

What is a Case Study?

chapter Chapter Eight|22 pages

Writing A Case Study

chapter Chapter Nine|31 pages

Running A Case Study Session

chapter Chapter Ten|31 pages

Case Study in The Course

part III|2 pages

Measuring The Results of Management Education

chapter Chapter Eleven|88 pages

Reception and Assimilation