ABSTRACT
While some academic attention has been paid to the impact of new digital technologies on African media in the colonial languages of English, French and Portuguese, there is a dearth of research into African language digital communication. This book analyses the online presence of African language media. The chapters in the book focus on the speed, structure, content, navigation and interactivity, operations and performance, and audience of the online media. They also pay particular attention to how social media such as Facebook, Twitter and WhatsApp have been appropriated by African language media. Using a wide range of case studies, the contributors assess the challenges of adopting digital technologies by the media, and how the technologies have impacted journalistic practice and media operations.
Examining the ability of the African language press to adopt new technologies, this book will be of interest to scholars of media, journalism, communication, social media and culture in Africa.
TABLE OF CONTENTS
chapter |8 pages
Introduction
part Section A|22 pages
Digital media, revitalisation and sustainability of African languages
chapter 1|20 pages
Digital African content and development? in Africa
part Section B|106 pages
Audience, African language mass media and their adaptation to the digital sphere
chapter 5|19 pages
Breaking protocol
part Section C|50 pages
African languages in social media
chapter 7|15 pages
Use of indigenous languages for social media communication
part Section D|42 pages
Contents, challenges and prospects of online African language media