Now available in a fully revised and updated fifth edition, Sport Management: Principles and Applications tells you everything you need to know about the contemporary sport industry. Covering both the professional and nonprofit sectors, and with more international material than any other introductory sport management textbook, it focuses on core management principles and their application in a sporting context, highlighting the unique challenges of a career in sport management.

The book contains useful features throughout, including conceptual overviews, guides to further reading, links to important websites, study questions, and up-to-date case studies showing how theory works in the real world. It covers every core functional area of management, including:

  • Strategic planning
  • Financial management
  • Organizational culture and design
  • Human resource management
  • Leadership and governance
  • Marketing and sponsorship
  • Performance management
  • Sport and the media.

The fifth edition includes expanded coverage of sport for development, analytics, monitoring and evaluation, ethics, risk management, sport and health, social media, sustainability, and other contemporary management issues. Complemented by a companion website offering additional resources for students and instructors, this is an ideal textbook for first and second year students in sport management degree programs and for business students seeking an overview of applied sport management principles.

part 1I|85 pages

The sport management environment

chapter 1|12 pages

Sport management

chapter 2|22 pages

Government influence on sport

chapter 3|23 pages

Nonprofit sport

chapter 4|26 pages

Professional sport

part 87II|280 pages

Sport management principles

chapter 5|31 pages

Strategic sport management

chapter 6|20 pages

Organizational design

chapter 7|27 pages

Human resource management

chapter 8|22 pages


chapter 9|28 pages

Sport organizational culture

chapter 10|33 pages

Financial management in sport

chapter 11|34 pages

Sport marketing

chapter 12|22 pages


chapter 13|27 pages

Sport governance

chapter 14|34 pages

Performance management