ABSTRACT
This book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion. Although heavily influenced by the agenda-setting perspective -- the view that the news media define the important issues of the day and determine how these issues are presented -- the authors neither support nor refute this claim. They present instead a variety of contemporary scholarship integrated into a coherent picture of public opinion for a general audience.
TABLE OF CONTENTS
part ONE|21 pages
Introduction
part TWO|17 pages
Exploring the News
part THREE|21 pages
Reporting the News
part FOUR|30 pages
Imagining the News
part FIVE|11 pages
Creating Public Opinion