ABSTRACT

Race/Gender/Class/Media considers diversity in the mass media in three main settings: Audiences, Content, and Production.

It brings together 53 readings—most are newly commissioned for this edition—by scholars representing a variety of social science and humanities disciplines. Together, these readings provide a multifaceted and often intersectional look at how race, gender, and class relate to the creation and use of media texts as well as the media texts themselves.

Designed to be flexible in the classroom, the book begins with a detailed introduction to key concepts and presents a contextualizing introduction to each of the three main sections. Each reading contains multiple It’s Your Turn activities to foster student engagement and which can serve as the basis for assignments. The book offers a list of resources—books, articles, films, and websites—that are of value to students and instructors. Several alternate Tables of Contents are provided as options for reorganizing the material and maximizing the flexibility of the readings: by site of struggle (gender, race, class), by medium (television, print, digital, etc.), and by arena (journalism, entertainment). This fourth edition also features a new text design that yields a more compact book without sacrificing any of the coverage of previous editions. 

This volume is an essential introduction to interdisciplinary studies of gender, race, and class across mass media.

part I|77 pages

Audiences

chapter 2|6 pages

Media Effects

2.1: The Social Psychology of Stereotypes and Bias: Implications for Media Audiences

chapter 3|4 pages

Audience Studies

3.1: Re-meme-bering, Romanticizing, and Reframing the Obamas Online

part II|132 pages

Content

chapter 4|4 pages

Journalism and Advertising

4.1: I Am Not Your Negro: James Baldwin’s Challenge to Whiteness and Media

chapter 4.2|4 pages

Framing the Immigration Story

chapter 5|4 pages

Film and Television

5.1: Race, Hierarchy, and Hyenaphobia in The Lion King

chapter 6|5 pages

Music and New Media

6.1: “Trust Me. I Am not a Racist”: Whiteness, Media, and Millennials

chapter 6.6|5 pages

Music Video Images of Ballet

part III|52 pages

Production

chapter 7|4 pages

Media Industries and Producing Media Content

7.1: “Never About My Work, Never About My Motivations”: Exploring Online Experiences of Women Journalists of Color

chapter 8|11 pages

Epilogue and Resources