ABSTRACT

First published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.

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INTRODUCTION TO INTELLECTUAL PROPERTY

A BRIEF DESCRIPTION OF THE SUBJECT Intellectual property is one of those areas of law that doesn’t really exist. It could have been the creation of the marketing department in a big city law firm, except that the expression has been in use since the mid-1970s, when

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Definition of intellectual property

First of all, s 72(5) of the Supreme Court Act 1981 (as amended by Copyright, Designs and Patents Act 1988, which, as you will learn, amended a lot of things) tells us:

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Proprietary rights

The rights given by intellectual property statutes are a type of property. They are personal property, choses in action (with the exception of patents), and therefore intangible. They may be among the most valuable assets owned by many businesses, and where an individual such as an author, composer, artist, inventor, designer or computer programmer owns intellectual property they

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COMMON FEATURES OF INTELLECTUAL PROPERTY RIGHTS

Territoriality Intellectual property rights, being creatures of statute, are confined to the territory where they are created. But they have importance that transcends national boundaries, and the constraints imposed by the application of

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property is form of property means that what you have learnt abut property law will be of some use in this area too. Property can be divided into several different categories. There is tangible property and there is intangible: there is real property (land) and there is personal property: and there are choses in possession and choses in action. Intellectual property is a species of chose in action. It is recoverable by the owner by action. It can be owned but not possessed. However, it can be stolen: the definition of property in the Theft Act 1968 is broad enough to embrace intellectual property, though the sort of act that amounts to an infringement lacks the actus reus of theft. In fact, patents are not strictly speaking choses in action. Section 30(1) and Schedule 2 of the Patents Act 1977 reverse the common law position (see Re Heath’s Patent (1912) 56 Sol Jo 538 and Edwards and Co v Picard [1909] 2 KB 903, 905 (CA), per Vaughan Williams LJ and, on future patent rights, see Printing and Numerical Registering Co v Sampson (1875) LR 19 Eq 462) and declare that patents are not choses in action. Sir Raymond Evershed, the then Master of the Rolls, stated in 1952: ‘An English patent is a species of English property of the nature of a chose in action and peculiar in character’, British Nylon Spinners Ltd v ICI Ltd [1953] Ch 19, 26 [1952] 2 All ER 780, 783, CA, cited in the substantive hearing of the same case [1955] Ch 37, 51, [1954] 3 All ER 88, 91. See also Beecham Group plc v Gist-Brocades NV [1986] 1 WLR 51, 59, HL, per Lord Diplock. Copyright has also been expressly stated by the courts to be a chose in action. See Chaplin v Leslie Frewin (Publishers) Ltd [1966] Ch 71, [1965] 3 All ER 764, CA; Patterson Zochonis and Co Ltd v Mefarkin Packaging Ltd [1986] 3 All ER 522 (CA); Cambell Connolly & Co Ltd v Noble [1963] 1 All ER 237, [1963] 1 WLR 252. And as a leading text of its era said:

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(b) Assignments (c) Assignments in equity

Common law generally did not permit assignments of choses in action, but equity did. So an equitable chose in action could be assigned and the assignee could sue on it: in the case of a legal chose in action only the assignor could sue, but equity would oblige him to lend his name to the action. The Supreme Court of Judicature Act 1873 provided generally for the assignment of choses

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A disposition with full title guarantee implies a covenant that the person making the disposition is disposing of the property free from all charges and encumbrances (whether monetary or not), and from all other rights exerciseable by third parties, other than any charges, encumbrances or rights which that person does not and could not be reasonably expected to know about. This extends the liabilities imposed and the rights conferred by or under an enactment unless they do not constitute defects in title because at the time of disposition they are only potential liabilities and rights in relation to the property or that they are imposed or conferred in relation to the property generally. A disposition made with limited title guarantee carries with it by covenant that the person making the disposition has not since the last disposition value: (1) charged or encumbered the property by means of any charge or encumbrance which subsists at the time when the disposition is made, or granted third party rights in relation to the property which so subsists; or (2) suffered the property to be so charged or encumbered or subject to any such rights; and (3) that he is not aware that anyone else has done so since the last disposition value. No liability under the implied covenants (other than the covenant to do all that he reasonably can to transfer the title purportedly transferred) will arise in respect of any matter to which the disposition is expressly made subject. The person making the disposition will not be liable under any of those covenants for anything which at the time of disposition was within the actual knowledge of the person for whom the disposition was made, or is a necessary consequence of facts within that person’s knowledge. Independence

Intellectual property rights of different types generally exist quite independently of each other. A patent will not exclude the possibility that an article incorporating the invention should not also be protected under the Registered Designs Act 1949, and that the sign under which the product is sold should not be registered as a trademark. Indeed, the shape of the product

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INTELLECTUAL PROPERTY AND THE EUROPEAN COMMUNITY

The Treaty of Rome set up the European Economic Community and created (on paper at least) a common market among the then six members. Nearly 40 years on, the Common Market (or single market, or internal market) remains

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While the Treaty does not affect the existence of intellectual property rights, there are nonetheless circumstances in which the exercise of such rights may be restricted by the prohibitions laid down in the treaty. 2. Article 36 permits exceptions to the free movement of goods only to the extent to which such exceptions are necessary for the purpose of safeguarding the rights that constitute the specific subject-matter of the type of intellectual property in question. Perhaps the main advantage of this formula, apart from the fact that it narrows the scope of the exceptions permitted by Article 36, is that it allows subtle distinctions to be made depending on the type of intellectual property in issue. 3. The exclusive right conferred on the owner of intellectual property is exhausted in relation to the products in question when he puts them into circulation anywhere within the Common Market. Spelt out more fully, ‘the proprietor of an industrial or commercial property right protected by the legislation of a Member State may not rely on that legislation in order to oppose the importation of a product which has lawfully been marketed in another Member State by, or with the consent of, the proprietor of the right himself or person legally or economically dependent on him’. The expression ‘industrial and commercial property’ clearly embraces patents and trademarks. It also extends to such specialised areas as plant breeders’ rights. The court has held that copyright can also be a form of industrial or commercial property because it ‘includes the protection conferred by copyright, especially when exploited commercially in the form of licences capable of affecting distribution in the various Member States of goods incorporating the protected literary or artistic work’. The principle that the Treaty does not affect the existence of industrial and commercial property rights is derived from Article 222 of the treaty. This provides that ‘the treaty shall in no way prejudice the rules in Member States governing the system of property ownership’. Consequently intellectual property rights are unaffected by the provisions of the treaty unless they hinder free movement or offend the rules of competition. In Keurkoop v Nancy Kean (see below) the design of a handbag which was manufactured in Taiwan was registered in the Benelux countries but without the authority of the actual author. In Case 78/70, Deutsche Grammophon v Metro-SB Grossmärkte [1971] ECR 487, [1971] CMLR 631, the European Court stated:

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EXHAUSTION

The doctrine of exhaustion is central to the EC’s approach to intellectual property rights. It was first laid down in the Deutsche Grammophon v Metro case. The same principle applies even where no protection is available in the Member State where the first marketed. In Merck v Stephar [1981] ECR 2063, [1981] 3 CMLR 463 the plaintiff marketed a pharmaceutical product which it

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COPYRIGHT

The application of the exhaustion doctrine to copyright was first addressed in the Deutsche Grammophon case which has already been discussed. It was refined in Musik-Vertrieb Membran v GEMA [1981] ECR 147, [1981] 2 CMLR 44.

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COMMON ORIGIN OF TRADEMARKS

Where two trademarks arise from a single source, problems can be caused for free movement of branded goods. EMI Records v CBS UK [1976] ECR 811, [1976] 2 CMLR 235 concerned the COLUMBIA trademark, used for records. The same mark was used by both parties, for historical reasons. Not only was Article 30 invoked, so too were the competition rules.

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The court answered:

The cases show clearly that differences in national intellectual property laws are hard to reconcile with the existence of a common market. Indeed, as long ago as 1959 the Commission urged the Council to set up working parties to look at patents, trademarks and designs. At that stage, however, it was the creation of Community-wide intellectual property rights that was on the

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The Community Patent Convention will make it possible to obtain a European Patent under the EPC procedure which is valid throughout the European Community. However, not all Member States have been able to ratify the convention to date, so it will be delayed or may come into operation with less than all the 15 Member States. The EPC had 17 members at 1 January 1996: 14 EC Member States (not Finland), Switzerland, Liechtenstein, and Monaco. In addition Slovenia, Lithuania, Latvia, Romania and Albania have arrangements enabling national patents based on EP applications to be readily obtained. Ownership

The ownership of a patent is dealt with in s 7 of the Act, which provides: The priority date of an invention which is the subject of a patent application, and of any matter contained in the application, is a concept of crucial importance. This date is the date on which the application is filed, or an earlier date (within the previous 12 months) on which an application was filed in the UK or abroad which disclosed matter which supports the later application

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The applicant, after considering the results of the search, may file amendments to the description and claims. However, these are not acted on immediately; rather the patent goes forward to publication in exactly the form in which it was filed. The only addition will be any new claims filed since then but prior to the completion of preparation of the application for publication. At this stage copies of the application are available to anybody who wishes to inspect or purchase them. The Patent Office file is also open to public inspection. Whatever subsequently happens to the application, the learning it embodies now becomes part of the state of the art. Up to this point, it would have been possible to withdraw the application and maintain the novelty of the invention (provided of course that no other disclosure was made). Likewise, the invention remains novel for the purposes of foreign applications up the time it is published. If a patentee files, say, an Australia application, more than 12 months later (so outside the priority period) but before publication of the Australian application he can file a new application in (say) the UK. It will not have the priority of the Australian application: but it can be used as the basis for new priority applications elsewhere, including the European Patent Office. The application as published will also include an abstract, a summary of the invention covering the main technical features. This too has to be supplied by the applicant. Like the claims and search fee the abstract has to be filed within 12 months of the application date if it is not filed at the same time as the rest of the application. Substantive examination and grant (s 18)

The final stage before a patent can be granted is known as the substantive examination. At this stage, the applicant has to pay a further fee (called the examination fee) and if this is not done within six months after publication the application will die. A Patent Office examiner will examine the specification (ie the description

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PATENTABILITY

Section 1 of the Patents Act 1977, sets out the basic requirements for patentability:

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Computer programs

Computer programs were not patentable under the 1949 Act because they were not a ‘manner of manufacture’ (the predecessor of the industrial application requirement of the 1977 Act) but they could form part of a machine or industrial process. They must now be considered patentable where they have a novel technical effect. The leading US case of Diamond v

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Prior user

A prior user of a patented invention may have a defence to an infringement action under s 64, which provides (as amended by Schedule 5, para 17 of the CDPA 1988):

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The purpose of this is to compensate patentees for the time during which they were not able to exploit their inventions as a result of the need to secure regulatory approval before putting the product onto the market. The regulation came into effect on 2 January 1993 for all then EEC Member States except Spain, Portugal and Greece, for which the regulation will come into effect on 2 January 1998. Typically, 12 years may elapse between discovery or invention and medicinal use, reducing the effective patent term to eight years. This situation has, the Commission says, ‘arisen as a result of the interference between two types of administrative procedure (which) imposes heavy penalties on pharmaceutical research, which is therefore discriminated against as compared with other technological sectors’. Additionally there is provision in the Community for health authorities to grant what is effectively a period of non-patent exclusivity for new drugs. This is done by the health authority agreeing for a given period not to grant approval for any generic drug unless the generic manufacturer submits all of the same test data as the initial applicant. The relevant directive provides that Member States shall provide such exclusivity for a minimum period of six years. As a practical matter, however, most have adopted a term of 10 years. Extensions of patents will be effected by the grant of ‘supplementary protection certificates’ for periods of up to five years after the end of the normal patent term. Subject to this five-year limit, extensions will be for a period of five years less than the delay occurring between the filing of the application giving rise to the patent was granted. The regulation will have retroactive effect to cover some products already on the market. In general such retroactive effect covers drugs that first obtained marketing approval on or after 1 January 1985, although different dates apply for Denmark and Germany (1 January 1988) and Belgium and Italy (1 January 1982). It should be noted that the extension of protection effected by the supplementary certificate is restricted to products that have been granted marketing approval and do not provide for extension of protection for any other subject-matter that might fall within the scope of the patent claims.

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protection is sought. The application must be made within six months of the date on which marketing approval for the product in question is granted anywhere within the EEC. Furthermore a supplementary protection certificate can be granted only in respect of the ‘basic’ patent covering the product in question. The EPC Member States agreed in December 1991 to an amendment to the convention to permit members to extend European patents in cases of national emergency or to compensate for marketing delays due to an ‘administrative authorisation’ procedure required by law before a product can be marketed. On 27 November 1995 the Council of Ministers adopted a common position on a proposed regulation that would result in the issue by national patent offices of analogous supplementary protection certificates for plant protection products such as insecticides, fungicides and herbicides that are also subject to regulatory approval before they can be marketed. The maximum possible additional protection will be for five years. Before enactment, however, the proposal still has to receive a second reading from the European Parliament and then be reviewed one further time by the Council of Ministers. EMPLOYEE INVENTIONS

The old Patents Act of 1949 was silent on the question of employees’ inventions. Consideration of the ownership of such inventions was therefore a matter of looking at the employee’s contract and considering the doctrine of restraint of trade. Section 39 of the Patents Act 1977 consists of a self-contained code for

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COPYRIGHT

SUBJECT-MATTER OF COPYRIGHT

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Original artistic works

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Permitted use of copyright material

Not all uses of copyright material are prohibited. Copyright is the exclusive right to do or to authorise someone else to do certain acts: so if the owner of the copyright gives permission – licenses the activity – there will be no question of infringement. The difficulty may lie in determining what use has been licensed.

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construing the Berne Convention to say that all that was required was a positive right to claim authorship which the author may exercise as he wishes. Normally this will be by placing his name on copies of the work. The Green Paper noted that s 43 of the 1956 Act provided a useful remedy where the plaintiff is not a professional writer and could not therefore recover damages for loss of goodwill in a passing off action; the provision survives as s 84 of the 1988 Act. The Berne Convention also contains some latitude as to the right of integrity since Article 6 bis requires a right to object in cases only where actions in relation to an author’s work would be prejudicial to his honour or reputation. The government agreed with Whitford that exceptions such as the permitting of reasonable modifications (as in the Netherlands Copyright Act) should be made and that they would be in accordance with the Berne Convention. The Green Paper therefore proposed that the legislation should provide that no change should be made in any literary, dramatic, musical, artistic or cinematographic work without the author’s consent, with the exception of changes to which the author could not in good faith refuse consent. The Act embraces this principle by implication, not expressly, as it adopts the wording of the Berne Convention rather than that of the Green Paper. The Green Paper went on to propose that the rights would be exerciseable only by the author or, after his death, by his personal representative. Contravention of the rights would be actionable as a breach of statutory duty. The rights would not be assignable. However, the author would be permitted to waive his moral rights and such waiver would be binding on his successors in title. The moral rights would exist for the same period as economic rights. The White Paper promised legislation along the lines foreshadowed in the Green Paper, noting that while Whitford had doubted whether UK law had complied with the Brussels text of the Berne Convention, there was no doubt that amendment of the law was necessary to comply with the Paris text. Chapter 4 of the Act sets out the new rights. The rights to be protected are the minimum required to be protected by Berne – paternity and integrity. There is no equivalent to the French droit de divulgation (the right to control circulation of a work prior to its being completed for publication), the droit d’accès (mainly of artists to their paintings after sale), the droit de repentir (the right of withdrawal after publication, subject in German law to the payment of compensation to the publisher, of a work of which its author no longer approves). Nor is there a right to reacquire a work of which the author has disposed – such as Graham Sutherland might have found useful in the case of his portrait of Churchill – or a right of publication. The possibility of

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DESIGNS

THE BACKGROUND The protection of designs takes (and has taken) several legal forms: certain designs are registrable, in this country and in most countries of the world, though according to rules that vary considerably between countries, and are also protected by copyright or similar means. In many countries unfair

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them are so important. The desire for a free market in such parts informs the whole of UK design law. That preoccupation has now been translated into the EC arena. In 1991 the Commission published a Green Paper on the legal protection of industrial designs, proposing a harmonising directive to bring the laws of the Member States into line with each other, and a regulation to set up a Community design system. If this sounds familiar, it should, because that is precisely what has happened in the trademarks field. The intervention of the EC resulted in the arguments that had raged in the UK being transferred to Brussels, where the Commission was lobbied to change its proposals before going public with them (the Green Paper had been merely a working document of the services of the Commission, the civil servants, rather than a proposal of the Commissioners themselves). It then moved on to the European Parliament, which debated the proposed directive in October 1995. At the time of writing, the Commission has adopted an amended proposal (OJ [1996] C142/7) but it is stuck in the Council where unanimity is proving impossible to obtain. The EC proposals, though they will be some time in coming into operation, are of considerable interest: they are discussed in this chapter alongside the provisions of our domestic law which in many areas they will eventually replace or modify. COPYRIGHT AND INDUSTRIAL DESIGNS

Until 1988, protection for industrial designs was given by the Copyright Act 1956. In British Leyland Motor Corporation v Armstrong Patents Ltd [1986] AC 477 the House of Lords removed this protection, and Lord Griffiths’ judgment sets out the history of this peculiar result of the 1956 Act as well as describing the (allegedly) undesirable effects of it. Lords Bridge and Templeman gave

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SourcebookonIntellectualPropertyLaw

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Designs

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Ownership

Section 2 of the Act sets out the rules relating to ownership of registered designs:

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UNREGISTERED DESIGN RIGHT

CDPA (Part 3) introduced a new regime for the protection of designs. It replaced the indirect protection given to functional designs by the Copyright Act 1956. Section 51 imposes severe restrictions on the copyright protection of industrial designs. Designs will be protected not by copyright but by the new

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article. The design, when applied to an article, need not even be visible to the naked eye. Design right does not subsist in certain situations. Some of these designs are also excluded from the definition of ‘design’ in the 1949 Act, as amended, so they cannot be registered. The definition of design excludes the underlying principles or ideas behind the design. If they are to be protected at all, they are properly matters for the patent system.

Design right does not subsist in those parts of the design of an article which are used to fit or connect an article to another so that either article may perform its intended function. This exception is particularly intended to withdraw protection from spare parts which must fit in to existing equipment. Notice that it is not the design for the spare part itself which is excluded

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‘Must match’ Requirements for protection (a) Fixation

The ‘must match’ exception excludes from protection features which are dependent upon the appearance of another article of which the article is intended by the designer to form an integral part. It is intended to apply where there is a need for articles which are part of a single object to match the appearance of the rest of that object as a whole – it

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Content (a) Commercial reproduction (b) Independent creation

The Act sets out a number of restricted acts to do which without the authorisation of the design right owner is a primary infringement. Authorising another person to do the act without the consent of the design right owner is also an infringement of design right.

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(c) Indirect reproduction (d) ‘Infringing Article’

Reproduction may be direct or indirect. Indirect reproduction may involve many stages; it does not matter whether the intervening acts are themselves infringements. For example, it is not an infringement of design right to make a copy of a design document except where this is for the purpose of making an article to the design. However, making a further copy from a non-infringing

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for unmarketed designs s 216(1)(a) provides for an overall period of 15 years from the end of the calendar year in which the design is first recorded.

Licences are made available in two situations. First, s 237 provides that licences of unregistered design rights will be available in the last five years of the term of design right:

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TRADEMARKS

THE PURPOSE AND FUNCTION OF TRADEMARKS A trademark serves to distinguish the goods or services of one supplier form those supplied by others. It is a badge of origin, or a sign which indicates who made the goods or provided the services. Trademark law prevents one trader appropriating the reputation of another: it is therefore concerned with

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WHY GRANT MONOPOLIES OVER SIGNS?

Trademarks may be registered or unregistered. The owner of an unregistered trademark cannot sue for infringement (s 2) but it is protected by the action for passing off which is described below. Registration brings significant benefits: a registered trademark is protected under the Trademarks Act 1994 and the proprietor can sue someone who infringes the rights given by registration for

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Representations Money or money’s worth Collective marks and certification marks Collective marks

For unusual kinds of marks, the applicant will have to decide how to represent them graphically. Ultimately, the purpose will be to convince the Registrar and the courts that the mark and its representation comply with the requirements of s 1. The requirement that they can be represented graphically may pose

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Collective marks are marks which distinguish the goods or services of the members of the association which is the proprietor of the mark. An association of vegetarian restaurants might allow its members to display a collective mark to show that they are members: other trade associations may do likewise, allowing members to advertise the fact that they subscribe to a code of practice such as that for the motor industry. There are detailed provisions governing collective marks in schedule 1 to the Act. There was no similar provision in the 1938 Act. Section 49 brings UK law into line with most Continental systems. Protection of collective marks is required under Article 15 of the directive. Collective marks may be, and frequently are, used with other trademarks. In addition to the collective mark, the trader will operate under its own trademark which identifies its goods or services. Since collective marks do not distinguish the goods or services of the proprietor from those of others, a modified definition of such a mark is required. Paragraph 2 of schedule 1 provides that a collective mark distinguishes the goods or services of members of the association from those of other undertakings. Collective marks which designate the geographical origin of the goods or services may be registered. This is, of course, a significant departure from the normal rule of trademarks: but given the peculiar function of a collective mark, it is appropriate. The proprietor of a collective mark may not prohibit the use of geographical signs or indications ‘in accordance with honest practices in industrial or commercial matters’. A manufacturer cannot be prevented from saying that his goods are made in a particular place just because that place happens to be a registered collective trademark. Certification marks

Certification marks are dealt with by s 50 and by schedule 2.

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The purpose of a certification mark is to indicate that the goods or services on which it is used comply with certain objective standards which the proprietor has set. These may relate to: origin; material; mode of manufacture; or quality; The terms governing the use of the mark must be set out in regulations, which must be approved prior to registration of the mark. Responsibility for this lies with the Trade Marks Registry. In debates on the legislation, the government gave the example of an association of cheese makers, which may allow its members to put a certification mark on their goods to indicate that they were produced by traditional methods. The wool industry uses the well-known ‘Woolmark’, registered in the name of the International Wool Secretariat, to identify its products. And there is no reason why a manufacturer, for example, of vaccines used in fish farming, may not register a certification mark which indicates that certain fish have been treated with its products. Like collective marks, certification marks may be used with other trademarks. The producer of goods or supplier of a service may indicate the origin of the goods or service as well as their compliance with the relevant standards. Paragraph 2 of schedule 2 modifies the notion of what a trademark may comprise for the purposes of these provisions. It must serve to distinguish goods or services which are certified from goods or services that are not. CONDITIONS FOR REGISTRATION

Trademarks may be refused registration on grounds relating to the nature of the mark itself – ‘absolute grounds’ – or on grounds relating to prior existing rights belonging to others – ‘relative grounds’. Absolute grounds The absolute grounds on which registration can be refused are set out in s 3. It

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provision limits the grounds on which registration of a trademark which is validly protected in another country party to the convention may be refused. A sign which is not within the definition of trademark in s 1 will be excluded from registration. A trademark is not registrable if it is devoid of any distinctive character. This involves more than considering (as the 1938 Act required) whether the mark is inherently capable of distinguishing the goods or services of the proprietor. Fewer marks will be refused registration on this ground than formerly. Surnames in particular will be more easily registered. A trademark is not registrable if it consists exclusively of signs or indications that may serve, in trade, to designate the kind, quality, quantity, intended purpose, value, geographical origin, or time of production of goods or rendering of services, or other characteristics of the goods or services – that is, it is descriptive. The courts have considered descriptiveness many times. See for example TORQ-SET [1959] RPC 344, WELDMESH [1966] RPC 220, ROTOLOK [1968] RPC 227, WHISQUEUR (1948) 66 RPC 105. Trademarks which consist exclusively of signs or indications that have become customary in current language or in the bona fide and established practices of the trade – generic trademarks – will also be excluded from registration. Acquired distinctiveness Prohibited Matter Public policy

A trademark which would otherwise be refused registration on the grounds that it lacks distinctiveness or is descriptive may nevertheless be registered if it has acquired a distinctive character in use. This must have happened before the date of the application for registration: use after the application date is of no assistance, as it is the mark’s distinctiveness at the time of the application

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(b) marks of such a nature that they would deceive the public. The Act provides examples of what the public may be deceived about: the nature, quality or geographical origin of the goods or service (ORLWOOLA (1909) 26 RPC 693 and 850, WEE McGLEN [1980] RPC 115). Marks prohibited by law Protected emblems Bad faith Relative grounds

Tobacco, one day? Marks which consist of specially protected emblems specified or referred to in s 4 are excluded from registration by s 3(5). This covers the royal arms and certain flags, and other matter. Olympic symbols are protected by their own

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The confusion test Likelihood of association

The confusion test includes the impression that the two marks, though graphically indistinguishable, may produce in the mind of a customer. If the customer is likely to believe that the goods bearing the mark the subject of the application have a connection with the proprietor of the earlier mark, the later application will be refused.

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else’s copyright, or by rights in a design. This implements Article 4(4)(c) of the directive. It has been used in the case of the Direct Line application referred to above, in connection with a dispute over ownership of the copyright in the jingle. The putative owner of the copyright is reportedly opposing the application. Consent

The consent of the owner of the earlier right in question (including an earlier trademark) will enable the later application to proceed. Such consent will often even overcome the Registrar’s view that there is a likelihood of confusion: it will be taken as an indication from someone in the marketplace that there is no such risk.

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(3) Does the proprietor of the earlier right oppose registration of the later mark? (4) If so, the Registrar may refuse. If not, he has no discretion to do so.

Section 7 provides a mechanism under which the burden of raising objections on relative grounds falls in certain circumstances on the owner of the earlier mark rather than on the Registrar. If the applicant is able to satisfy the Registrar that there has been honest concurrent use, the Registrar will not be able to sustain an objection: the application will be registered and it will be for

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EXCLUSIVE RIGHTS

Extent

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There is no question of having to show that confusion is caused by this use: because of the identity of the marks and of the goods or services, confusion is considered inevitable and need not be demonstrated. Similar marks, similar goods and services Dilution

Section 10(2) describes two situations where due to similarities between either the marks or the goods or services unauthorised use of a mark may infringe. The first is where an identical mark is used on goods or services similar to those for which the mark is registered: the second is where a similar mark is used on similar goods or services.

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left with the extended scope of registration under the new Act and the law of passing off. ‘Use’ Importing and exporting

Section 10(4) tells us what the Act means when it refers to use of a trademark, amounting to infringements if done without authority. The list in the subsection is not exhaustive. It includes: affixing a mark to goods or their packaging; offering or exposing goods for sale, putting them on the market or

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Liability of printers, etc Non-visual use Permitted use Comparative advertising

Anyone applying a registered trademark to labelling or packaging materials, business papers or advertisements for goods or services may be treated as a party to any use of the material which infringes the rights of the proprietor. There is a requirement here that at the time of applying the mark the printer, etc, knew or had reason to believe that the application of the mark was not

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made to the Registrar – that is, the Comptroller General of Patents, Designs and Trademarks. The application must be filed at the Patent Office, of which the Trade Marks Registry is a part. The application has to contain certain matter set out in the Act: – a request for registration of a trademark; – information about the identity and address of the applicant; – a statement of the goods and/or services for which the applicant wishes to register the mark; and – a representation of the mark. As far as the last of these is concerned, if the mark is just a word or words, not in a particular font, the word is all that has to be stated. If the mark contains pictorial matter, or the word or words is or are depicted in a particular font or script, a representation of the actual mark will be needed. If the mark is something else, such as the shape of the goods or their packaging, music or a smell, there must be a graphical representation of the mark: how this is achieved is up to the applicant. The application must state that the mark is being used for the goods or services for which registration is sought. The use may be by the applicant, or by someone with the applicant’s consent. Alternatively, it suffices if the applicant has a bona fide intention of using the mark: no evidence of such intention needs to be provided, however. This prevents speculative registration of trademarks, which would block the register for anyone seeking protection for a similar mark. There is no need for actual use to precede registration, so a business can register its trademarks as soon as it starts up (or even before). The requirement is not onerous. The applicant merely has to state in the application that the mark is in use or that it has a bona fide intention of using it. No further details are needed. The form TM3 which must be completed by or on behalf of applicants takes care of this requirement. This provision continues the effect of s 17(1) of the 1938 Act. However, the 1938 Act’s requirement that, where the use of the mark is to be by a company about to be set up or by a licensee, this must be indicated and details provided, has not been re-enacted. The applicant is also required to pay the requisite fees. There is a basic application fee, set initially in 1994 at £225, plus additional class fees of £125 for multi-class applications, allowed for the first time. The pre-1994 application fee was £185, the increase being justified by the increase in the initial term of protection from seven to 10 years.

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Date of filing Classification Priority

The date of filing of an application is important because it gives the applicant precedence over later applications. It is the date on which all the documents containing everything required by the Act have been presented to the Registrar. If they are filed on different dates, the key date will be the one on which the last was filed.

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A right to priority may be transferred to another person, either with the application or independently. Thus, the owner of a foreign application may assign the right to file an application in the UK claiming priority from the foreign application to someone else. It is not necessary to transfer the foreign application as well. Priority may also be claimed from an application in a non-convention country. It may be one with which the UK has a reciprocal arrangement (eg Ecuador), or a territory for whose external relations the UK is responsible and which therefore lacks the capacity to sign the convention itself (eg Hong Kong). The right to claim priority in such a manner may be conferred by Order in Council. It may extend to a person who has filed an application for protection in: – one of the Channel Islands or a colony; or – a country or territory with which the UK has entered into a treaty, convention, arrangement or engagement for the reciprocal protection of trademarks. The order may make provision corresponding to that made by s 35 relating to convention countries, or such other provision as Her Majesty may consider appropriate. An order will be made by statutory instrument: s 36(3) provides that this is to be subject to the negative resolution procedure. Registration procedure Examination

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Under the old law, a period of a month was given for oppositions, but extensions were liberally granted. The new three-month period will not be extended at all. Written observations Withdrawal, restriction and amendment Withdrawal Restriction Amendment

Any person may also file written observations on whether a mark should or should not be registered. There is no such provision in the 1938 Act (although in practice such observations may be submitted informally), but there is a parallel in s 21 of the Patents Act 1977, and the Community Trademarks Regulation (Article 41) also contains such a provision.

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now if the applicant’s name or address appears as one non-distinctive element in a more complex mark, so that altering that element does not affect the overall identity of the mark. If any of the goods or services specified in a published application, or the representation of a published mark, is altered as a result of an amendment, the amended application may have to be re-published. Objections could then be made by anyone claiming to be affected by the amended application. Registration Divisional applications

Once any oppositions have been overcome, or the time for filing oppositions has expired, s 40 provides that the mark will be registered. It replaces s 19 of the old Act. Once the conditions are met, the mark must be registered. The Registrar has no discretion in the matter, unless it appears to him that an application

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Section 22(2) of the old Act provided for applications to be split, but did not deal with recombining them. So a mark could be divided if a business were split up, but could not be reunited if the business came back together or the part-mark was transferred to the owner of the other part. In fact, the rules made under the 1938 Act appeared to prohibit recombining marks: the Madrid Protocol embraces the notion, however, so the new Act applies the principle to all types of mark. Merger Series Term Duration

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Renewal Removal Publication Revocation Revocation

The procedure for renewing a registration, and the duties of the Registrar, are set out in s 43. This section also provides for the removal of a registration which has not been renewed, and for restoration. It is in effect identical to the old law. Renewal of a registration is subject, inevitably, to payment of the renewal

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Non-use Generic marks

Registration is vulnerable to cancellation if the mark is out of use for five years (s 46(1)(a) and (b)). It makes no difference if there has been use on goods of the same description or on associated goods or services: this provision from the 1938 Act has been dropped, to comply with Articles 10 and 12 of the directive. Non-use may arise if the mark has not been put to genuine use within five

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the part of the proprietor, and that it is use by the trade, not the public, which matters. Misleading marks ‘Use’ Applications for revocation

Misleading marks will also be liable to revocation. If the mark is liable to mislead the public especially as to the nature, quality or geographical origin of the goods or services for which it is registered, and that situation has arisen through the use of the mark by the proprietor or with its consent, there are good policy reasons for refusing to allow it to remain registered.

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Partial revocation Effect of revocation Grounds for invalidity Absolute grounds Relative grounds

Revocation may be partial, relating to some only of the goods or services for which the mark is registered. Then, the mark remains registered for the goods or services for which its registration remains valid. The rights of the person registered as the proprietor of a mark are considered

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The Community Trademark Regulation will establish a system whereby a Community trademark can be obtained by registration at the Community Trademarks Office, which the regulation establishes. The mark is a unitary right, which has effect throughout the EC, and the proprietor will be able to proceed against infringements taking place in several Member States through a single action in a designated court in a single Member State. The Commission’s original proposal for a regulation was published in 1980. The European Council decided on 29 October 1993 that the office should be located in Spain (and that the proposed Community Designs Office should be there too) and that the languages of the office should be English, French, German, Italian and Spanish. The regulation, which had been stalled over these matters for many years, was then adopted. The Office for Harmonisation in the Internal Market, which will run the Community trademark system, started operations on 1 April 1996. It had been accepting applications since the start of the year, but they will not be examined before April and will be accorded a filing date of 1 April. The Act makes provision for the necessary regulations to be made in the UK. However, the provisions which deal with this matter will have no effect until the Community trademark is up and running. Section 52 is the provision which enables the government to make regulations required for the introduction of the Community Trademark Regulation. It empowers the Secretary of State to make the necessary provisions by regulation. The Community Trademark Regulation will, like other EC regulations, be directly effective in the UK (and in all other Member States). However, there are consequential matters which do require domestic legislation. First, applications for Community trademarks may be made through the national intellectual property offices of the Member States. In the UK, this means that an application for a CTM may be made to the Patent Office, in the same way as an application under the 1994 Act. Applications filed in this way will not be examined by the Patent Office, but simply passed within the two weeks prescribed in the CTMR to the CTMO in Alicante: a receipt will be issued and a handling charge made. Second, there have to be provisions to enable the UK registry to determine a posteriori the validity or liability to revocation of a registration of a trademark from which a Community trademark claims seniority. This is not only a consequence of the regulation but a requirement of the directive (Article 14). The problem is that a CTM may claim priority from an earlier UK trademark: the CTM then stands in the shoes of the UK registration if a dispute arises between it and another trademark. This will continue to be the case even if the UK mark is surrendered or lapses, but not if it is revoked or invalidated. This means that anyone whose

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interests are adversely affected by the claim of the CTM to the UK mark’s seniority must be able to contest the UK registration. Where the UK mark is still registered, this is not difficult. But where the UK mark has been relinquished voluntarily, the registry will have to establish whether it could have been revoked or invalidated if it were still on the register. This is the situation to which the regulations to be made under s 52(2)(b) is directed. Third, there have to be provisions concerning the conversion of a CTM or an application for one into a national application. This is because the CTMR provides for the applicant for, or owner of, a CTM to request that the application or registration be converted if it is refused or withdrawn, or ceases to have effect (wholly or partially). This situation is likely to arise where a CTM application conflicts with an earlier trademark registered in one or more Member States. The CTMR provides then that the applicant can request that the application be converted into national applications in Member States where there is no conflict. The request has to be filed with the CTMO, which passes it on to the national intellectual property offices of the Member States concerned. A national application arising in this way is treated no differently from an application filed in the normal way at the national registry at the date of filing of the original CTM application. Fourth, the regulation requires that the Member States designate courts to be Community trademark courts. Proceedings for infringement will be able to be brought in one such court: its decision will have Community-wide effect. The regulation sets out the rules for determining which Member State’s courts have jurisdiction: this depends on the domicile or place of business of the defendant or plaintiff, or on where the infringement has taken place. If the latter route is chosen, however, the judgment will have effect only in that Member State. The government proposes to designate those courts which presently have jurisdiction to hear trademark infringement cases: the High Court in England and Wales and in Northern Ireland and the Court of Session in Scotland. Fifth, certain provisions of the Act will be applied to Community trademarks too, and these require statutory instruments. They are: -Groundless threats; -Seizure by Customs and Excise of infringing matter; -Fraudulent use of a trademark. All instruments which may be made under these powers will be subject to the negative resolution procedure.

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Relationship with national laws Disadvantages INTERNATIONAL TRADEMARKS

The directive ensures that national trademarks will exist alongside Community trademarks on similar terms. What infringes a Community trademark is a matter for national law, subject to the jurisdiction of the European Court of Justice over the designated Community trademark courts. The Madrid Agreement and Protocol The Madrid Agreement, which established a system for international registration of trademarks, was originally concluded in 1891. It is a special arrangement under the Paris Convention.

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The agreement covers a large number of countries: but in addition to the UK, the Scandinavian countries, the whole of North and South America, Australasia and Japan are missing from the union it creates. Those which are parties to the agreement are largely ‘deposit’ countries, where the authority which registers trademarks does not take responsibility for raising objections (or raises only limited ones) leaving the validity of the registration to be established by litigation. THE PROTOCOL

The protocol to the Madrid Agreement concerning the International Registration of Marks, adopted in Madrid on 27 June 1989, radically alters the prospects of UK trademark owners registering their marks abroad. It is a parallel treaty to the agreement which aims to overcome the problems that the UK and others have with the present system. It comes into force on 1 April

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Another important change is that an international application may be based on an application for a national registration in the country of origin. The agreement requires that the mark be registered first. This is important to UK trademark owners, as registration here takes longer than note the deposit countries. The International Bureau International trademarks (UK) Application via the Patent Office

The International Bureau of the World Intellectual Property Organisation plays an important rôle in the international trademark system, maintaining the international register under the agreement, a duty which it will also discharge under the protocol. WIPO is a United Nations agency, based in Geneva.

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UK. This is intended to be dealt with in the same way as an application filed directly with the Patent Office. The procedures set out in the Act will be followed, except that the mark will not be entered on the register in this country but on the international register. The order must also deal with the effect of a successful request for protection of an international registration to the UK. By Article 4 of the protocol, the protection of a mark in a designated country must be the same as if it had been registered by the national intellectual property office. So an international registration confers the same rights on the owner as a trademark registered under the 1994 Act. International applications must be capable of being transformed into national ones. Designed to mitigate the effects of central attack, Article 9 quinquies of the protocol requires this. An international registration which has been cancelled under the central attack provisions within its first five years may be transformed into a series of national applications in the countries which the international application originally designated. These applications are dealt with as though they had been filed in the relevant countries on the date of the original international application. The Registrar will be permitted under the regulations to be made under this power to treat a request for transformation (which will be passed to him by the International Bureau) as if it were a national application under the Act. The filing date to be accorded to the national application will be that of the original international application. It will thereafter be subject to the same requirements (including fees) and procedures as an application filed in the usual way. Fees payable for matters connected with international applications are to be covered in the regulation. Article 8 of the protocol allows Contracting States to require applicants to pay fees the same as those payable by a national applicant, less a sum which reflects the cost savings resulting from the international procedure. In particular, the regulations may require an application fee, a registration fee and a renewal fee. These will be received from the proprietor by the International Bureau, which will forward them to the national office. The rules will apply certain provisions of the Act to international trademarks (UK). These are: (a) groundless threats; (b) seizure by Customs and Excise; (c) counterfeiting. The rule-making powers given under the Act are general, however, so it may well be that other provisions of the Act will be applied to international trademarks.

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Any order made under the provisions of the act relating to the Madrid Protocol are to be subject to the negative resolution procedure. DEALINGS IN TRADEMARKS

A registered trademark is the personal property of its proprietor (incorporeal movable property in Scotland) [s 22] and may therefore be freely transferred to another person, or licensed. The owner of a trademark may be a natural person or a legal person such

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Licensing Registered users Licensing under the 1994 Act

Before 1938, there was no statutory recognition of the licensing of trademarks. It was not clear whether it was possible at all to license someone else to use a trademark without compromising the distinguishing function of the mark and risking it being invalidated.

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of the new proprietor, even though the new proprietor may not have expressly consented to the use. Where the licence so provides, the licensee may grant sublicences. Exclusive licences Rights of licensee

Exclusive licensees enjoy extended rights under the Act. Section 29 starts by defining an exclusive licence: a licence conferring on the licensee, to the exclusion of all other persons the right to use the trademark. Similar definitions for other types of intellectual property are found in s 130(1) of the Patents Act 1977 and s 92(1) of the Copyright, Designs

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Registration of transactions

The Act provides that certain registrable transactions must be entered on the register of trademarks. Section 25 of the old Act provided for registration of assignments and transmissions of trademarks: s 25 of the new Act is broader. It also replaces (though in a very different form) s 28 of the 1938 Act, which dealt with registered user agreements.

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the agreement under which the grantor (most likely) agreed to register the transaction, it is hard to see on what basis they might argue. The grantee, the party most likely to be prejudiced by the failure to register, could have registered it herself. Of course, if it can be shown that notwithstanding the failure to register the person acquiring the rights knew of the earlier transaction, it will be effective. Licensees are given rights of action by the new Act: but if the licence is not registered, s 25(2)(b) provides that the licensee can neither sue nor call on the licensor to sue. Nor will any loss sustained by the unregistered licensee be taken into account in assessing the damages payable where the proprietor has brought infringement proceedings. This provision will encourage (without making mandatory) the registration of licences: in this it resembles the 1938 Act. Where a transfer of ownership has not been registered, the Act provides that the right to damages or an account of profits will be limited. An application to register the transaction must have been made within six months after the date of the transaction, otherwise the new proprietor will not be entitled to compensation for anything happening between becoming the proprietor and registering the fact. A court may override this rule if it is satisfied that it was not practicable for the particulars of the transmission or assignment to be registered in that time. It must however have been registered as soon as practicable thereafter. This provision closely resembles s 68 of the Patents Act 1977. Trusts

The Registrar may refuse to enter details of a notice of trust on the register. Nor is the Registrar affected by any notice of trust. However, equities relating to a trademark may be enforced, in the same way as equities relating to other personal property. This provision (s 26) re-enacts s 64 of the 1938 Act.

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Property in applications

Applications for registration of trademarks are treated as property in much the same way as registered trademarks. Section 27 is designed to ensure that this happens, and is a new provision. Under the 1938 Act, there was no provision for a pending application to be assigned by itself at all. Only if it were accompanied by a mark registered for

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CONFIDENTIAL INFORMATION

Confidential information may not, strictly speaking, be a type of intellectual property. It derives its protection in law from a number of different sources: contract, tort, equity. However, the law on confidentiality can protect the same material as some intellectual property rights, especially patents, so it has to be

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So, as far as outgoing employees are concerned, the obligation extends only to trade secrets. This approach was endorsed in Lansing Linde Ltd v Kerr [1991] 1 WLR 251. The Court of Appeal (Staughton LJ) held that this approach was correct, endorsing the judgment in Faccenda but not the limits placed by the Court of Appeal on Goulding J’s second definition of the subject-matter of the restriction.

Restrictive covenants in employment contracts can include an explicit prohibition on using confidential information, which might not be covered by the fiduciary duty. A covenant could prevent an employee from joining a specified competitor for a period of say a year or restrain the employee from competing in a specified

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PASSING OFF

GENERAL FORMULATION The action for passing off is a common law action, and the principles are set out in the decisions of judges. It received its classic formulation from Lord Diplock in Erven Warnink BV v John Townend and Sons (Hull) Ltd [1979] AC 731 in which the Dutch maker of advocaat – a drink made from lawyers,

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MISREPRESENTATION BY TRADER IN COURSE OF TRADE

The first element of the passing off action is misrepresentation in the course of trade. In the seminal case of Reddaway v Banham [1896] AC 199 – known as the it more bluntly: ‘Nobody has any right to represent his goods as the goods of somebody else’.

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be fatal to Harrods’ claim for passing off. The Elderflower Champagne case also calls into question the need for confusion to be present for a passing off action to succeed. PLAINTIFF HAS SUFFICIENT GOODWILL IN ‘GET-UP’

The basis of all passing off actions is the protection of goodwill. In Star [1975] FSR 256 the appellant, a Hong Kong company, made toothbrushes which it sold in Singapore under the mark ‘Ace Brand’ with accompanying device. This mark was not registered in Singapore. In October 1965, the Singapore government imposed an import duty which

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Geographical names may acquire secondary meanings. In Whitstable Oyster Fishery Co v Hayling Fisheries Limited (1901) 18 RPC 434, the defendant was permitted to describe oysters which reached maturity at Whitstable as Whitstable Oysters; Wotherspoon v Currie [1872] LR 4, where the plaintiff had made his Glenfield Starch at Glenfield but moved his factory, he could still prevent the defendant calling his starch which he made in Glenfield by same name. DAMAGE

The plaintiff must have suffered or be likely to suffer damage or injury to his business or goodwill: inconvenience or annoyance is not enough. Once evidence is established of deception or likely deception, injury to reputation or goodwill is readily presumed: in the Elderflower Champagne case, [1992] FSR 641, at first instance the court held that the