European Handbook on Advertising Law | Tom Campbell | Taylor & Francis

Book

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TABLE OF CONTENTS

chapter 1|5 pages

EUROPEAN COMMUNITY

ADVERTISING: THE OVERALL PERSPECTIVE

chapter |10 pages

COMMERCIAL COMMUNICATIONS AND THE FREE MOVEMENT OF SERVICES

chapter |1 pages

THE INTERNAL MARKET: SECONDARY LEGISLATION

chapter |3 pages

Consumer protection policy

chapter |12 pages

Competition policy

chapter |27 pages

Product restrictions: commercial communications for food products

chapter |3 pages

The principle of proportionality

chapter |1 pages

Article 30 (Title I, Ch 2: Elimination of Quantitative Restrictions between Member States)

chapter |7 pages

Interpretation of Art 52: freedom of establishment

chapter |1 pages

DIRECTIVE ON DISTANCE CONTRACTS (97/7/EC)

chapter |12 pages

A VIEW TO THE FUTURE

chapter |4 pages

EXTRACTS FROM THE TREATY OF AMSTERDAM (RIGHT OF ESTABLISHMENT, SERVICES)

chapter 97|24 pages

DIRECTIVE 79/112/EEC AND DIRECTIVE 97/4/EC (AMENDING 79/112/EEC) (LABELLING, PRESENTATION, ADVERTISING OF FOODSTUFFS)

chapter |10 pages

APPENDIX 3: DIRECTIVE 92/28/EC (ADVERTISING OF MEDICINAL PRODUCTS FOR HUMAN USE)

chapter |12 pages

APPENDIX 4: DIRECTIVE 84/450/EEC AND DIRECTIVE 97/55/EC (AMENDING 84/450/EEC) (MISLEADING ADVERTISING)

chapter |14 pages

APPENDIX 5: DIRECTIVE 97/7/EC (PROTECTION OF CONSUMERS RE DISTANCE CONTRACTS)

chapter |10 pages

APPENDIX 6: COMMON POSITION (EC) NO 15/98 (ADVERTISING AND SPONSORSHIP OF TOBACCO PRODUCTS)

chapter |6 pages

APPENDIX 7: COMMISSION INTERPRETIVE COMMUNICATION 93/C 334/03 (FREE MOVEMENT OF SERVICES ACROSS FRONTIERS)

chapter |28 pages

APPENDIX 8: GREEN PAPER COM (96) 192 FINAL (COMMERCIAL COMMUNICATIONS IN THE INTERNAL MARKET)

chapter 89|24 pages

/552/82 AND 97/36/EC (TELEVISION WITHOUT FRONTIERS — UNOFFICIAL CONSOLIDATED VERSION)

chapter |16 pages

COUNCIL OF EUROPE: EUROPEAN CONVENTION ON TRANSFRONTIER TELEVISION

chapter |7 pages

CODES OF THE INTERNATIONAL CHAMBER OF COMMERCE (ICC)

chapter |3 pages

ICC INTERNATIONAL CODE OF ENVIRONMENTAL ADVERTISING

chapter |38 pages

ICC REVISED GUIDELINES ON ADVERTISING AND MARKETING ON THE INTERNET

chapter |8 pages

DIRECTIVE 93/27/EC ON INJUNCTIONS FOR THE PROTECTION OF CONSUMERS’ INTERESTS

chapter 2|6 pages

AUSTRIA

chapter |1 pages

Satellite

chapter |11 pages

Misleading Advertising Directive (84/450/EEC)

chapter |2 pages

CODE OF CONDUCT

chapter 3|1 pages

BELGIUM

INTRODUCTION: THE LEGAL FRAMEWORK – THE TRADE PRACTICES ACT 1991

chapter |3 pages

PARTICULAR FORMS OF ADVERTISING AND ADVERTISING-RELATED SALES AND PRICE PROMOTION

chapter |3 pages

Time dedicated to adverts on radio and television in Flanders

chapter |12 pages

Advertising through other audio-visual media

chapter |4 pages

Advertising through direct marketing

chapter |4 pages

ADVERTISING RELATING TO OTHER COMPETITORS

chapter |13 pages

The burden of proof

chapter |3 pages

ADVERTISING FOR PARTICULAR GROUPS OF PRODUCTS

chapter |1 pages

USEFUL ADDRESSES

chapter 4|11 pages

DENMARK

chapter |1 pages

Supervisory body

chapter |11 pages

DANISH CONTRACT LAW

chapter |2 pages

DATA PROTECTION

chapter |1 pages

ADVERTISING CONTRACTS

chapter |6 pages

Exclusivity

chapter 5|1 pages

FINLAND

chapter |2 pages

National legislative supervision

chapter |2 pages

CONSUMER PROTECTION

chapter |6 pages

Statutory Order on Information on Consumer Products

chapter |2 pages

LEGISLATION PERTAINING TO SPECIAL MEANS OF ADVERTISING

chapter |1 pages

SUPERVISION BASED ON INTERNATIONAL RULES

chapter |2 pages

NATIONAL RULES PERTAINING TO SPECIFIC LINES OF BUSINESS

chapter |1 pages

Timeshares

chapter |1 pages

NATIONAL RULES PERTAINING TO SPECIFIC MEANS OF ADVERTISING

chapter |1 pages

Marketing lotteries and games

chapter |15 pages

Expressions of price in advertising

chapter 6|3 pages

FRANCE

chapter |1 pages

The conseil superieur de l’audiovisuel (CSA)

chapter |2 pages

Radio and television advertising

chapter |1 pages

Radio advertising

chapter |8 pages

Frequency of advertising – interruptions

chapter |2 pages

Tobacco

chapter |6 pages

Television sponsorship

chapter |2 pages

The contract for creation and advice relating to an advertising campaign

chapter |4 pages

PROFESSIONAL RULES OF ADVERTISING AGENCIES

chapter |1 pages

USEFUL ADDRESSES

chapter 7|1 pages

GERMANY

chapter |10 pages

Freedom of advertising and its limits

chapter |2 pages

INTERNATIONAL LAW/EUROPEAN LAW

chapter |1 pages

FUTURE DEVELOPMENTS

chapter 8|18 pages

GREECE

chapter |12 pages

Special forms of advertising as defined by the means of advertising Television and radio advertising

chapter |4 pages

Advertising of physicians

chapter |20 pages

Scope of the Code

chapter 9|1 pages

REPUBLIC OF IRELAND

chapter |9 pages

ADVERTISING MEDIA, THE LAW AND REPRESENTATIVE BODIES MEDIA FORMS IN IRELAND

chapter |8 pages

The law of tort

chapter |10 pages

Subsistence of copyright in an advertisement or part of an advertisement

chapter |15 pages

Duration of copyright

chapter |4 pages

ADVERTISING INDUSTRY ORGANISATIONS

chapter |1 pages

SLIMMING PRODUCTS

chapter |7 pages

NON-PRESCRIPTION MEDICINAL PRODUCTS

chapter |7 pages

EMPLOYMENT AND BUSINESS OPPORTUNITIES

chapter |10 pages

THE GENERAL RULES OF THE CODE OF ADVERTISING STANDARDS FOR IRELAND (4TH EDN)

chapter |4 pages

THE CODES OF STANDARDS, PRACTICE AND PROHIBITIONS IN ADVERTISING, SPONSORSHIP AND OTHER FORMS OF COMMERCIAL PROMOTION IN BROADCASTING SERVICES

chapter 10|3 pages

ITALY

chapter |1 pages

Other relevant special regulations

chapter |2 pages

The Constitutional Court’s decisions

chapter |2 pages

A first evaluation

chapter |5 pages

The government of the Left

chapter |3 pages

ITALY’S SYSTEM OF ADVERTISING LAW

chapter |3 pages

The self-regulatory system

chapter |1 pages

Aim and application of the Self-regulatory Code

chapter |25 pages

Proceedings of the Advertising Self-regulation Authority

chapter |4 pages

COMPARATIVE ADVERTISING

chapter |3 pages

ADVERTISING CONTRACTS

chapter |2 pages

USEFUL ADDRESSES

chapter |14 pages

THE CODE OF ADVERTISING SELF-REGULATION

chapter 11|2 pages

LUXEMBOURG

chapter |2 pages

Billposting and hoardings

chapter |10 pages

RESTRICTIONS ON ADVERTISING

chapter 12|6 pages

THE NETHERLANDS

chapter |11 pages

Specific standards Special codes

chapter |9 pages

KOAG/KAG

chapter 13|9 pages

PORTUGAL

chapter |12 pages

Restrictions on the object of advertising Tobacco and alcoholic drinks and medicines

chapter |2 pages

ADVERTISING AGENCIES

chapter |3 pages

ADVERTISING CONTRACTS

chapter |4 pages

THE PROPOSED AD-BAN DIRECTIVE

chapter |14 pages

THE PORTUGUESE ADVERTISING CODE

chapter 14|7 pages

SPAIN

chapter |5 pages

Law 14/95 of 22 December: Electoral Advertising on Local Television Stations

chapter |1 pages

Royal Decree 1908/95 of 23 January 1996: Modification of the General Regulations for Labelling, Presentation and Advertising of Packaged Food

chapter |3 pages

REGULATIONS CONCERNING ADVERTISING BY LAWYERS

chapter |1 pages

COMMUNITY DIRECTIVES

chapter |15 pages

SPECIAL APPROACH ON COMPARATIVE ADVERTISING FROM THE MEMBER STATES’ VIEWPOINT

chapter 15|1 pages

SWEDEN

chapter |1 pages

Weekly press

chapter |5 pages

The advertisers

chapter |3 pages

Norms for business ethics and self-regulatory provision of the market

chapter |4 pages

Sanctions under the Marketing Act

chapter |14 pages

The shaping of commercials in different broadcast media not covered by the general rules of the Marketing Act, etc

chapter 16|4 pages

UNITED KINGDOM

chapter |3 pages

The British Sales Promotion Code

chapter |4 pages

The ITC: regulation of television advertising and sponsorship

chapter |1 pages

Mail order protection schemes

chapter |3 pages

PROVISIONS REGARDING BANK, BUILDING SOCIETY, INSURANCE, FINANCIAL, PENSIONS AND CREDIT ADVERTISING

chapter |17 pages

Pensions

chapter |32 pages

THE BRITISH CODES OF ADVERTISING AND SALES PROMOTION

chapter |4 pages

USEFUL ADDRESSES

chapter |6 pages

BROADCASTING ACT 1990

chapter |8 pages

MEDICINES ACT 1968, SS 93–97